Topic

Agencies

  • New and Improved: A Good Old-Fashioned Homemade Original

    HOW BIG A HOUSE do you need to make “homemade” ice cream?If you have one of those electric gadgets that can turn out a pint of mushy ice cream for about

  • Weekend Getaway

    Audio Book Club uses sweeps to boost membership AUDIOBOOKCLUB.COM offers a chance to get away this summer – for people who like to escape with a good

  • BOOKSHELF

    A Guide to Net Marketing A NEW BOOK, “Internet Direct Mail: The Complete Guide to Successful E-Campaigns,” aims to instruct DMers ranging from beginners

  • Opt-in in the U.K.

    British direct marketers debate privacy and e-mail IF YOU’RE GOING to solicit and use e-mail addresses, you’d better do it right. In the United States,

  • Quality Control

    Top B-toB marketers use benchmarking and other tools to determine what customers wanta stute direct marketers have learned that it takes more than data

  • Lawsuits Claim False Advertising

    AT&T, Sprint and WorldCom, the nation’s top three long distance telephone companies, are being sued for false advertising in the marketing of their services

  • SPIRAL MARKETING

    Friends Who Shop Together… SOME MARKETERS shy away from viral marketing in which the recipient of an e-mail message is encouraged to pass it along to

  • Tough Lessons in Web Development

    LOSING THE ELECTRICITY for two weeks after Hurricane Fran hit turned out to be the least of the problems for the Queensboro Shirt Co. when it tried to

  • DIMENSIONALS

    Stuck-Up Marketers A RECENT MORNING’S mail brought a rather chilling surprise: a pre-pinned voodoo doll.”Horrors!” we thought. “Did our last database

  • LITIGATION

    Toysmart Settles With FTC TOYSMART’S SETTLEMENT with the Federal Trade Commission forbids the sale of the failed online toy retailer’s customer information