Agencies

• Agencies

  Lookee Here – or There, or There…

  I FOUND THIS MISSIVE in the Pushing the Envelope mailbag a few months back:Here’s an idea for your column, inspired by the “Best of Spring” digest-size

• Agencies

  Frederick’s Picks Up $5 Million in Financing

  Frederick’s of Hollywood, which filed for Chapter 11 bankruptcy protection July 11, has received $5 million in interim financing. Frederick’s intends

• Agencies

  people

  Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

• Agencies

  A -Plus

  Delta Education gets a good grade for its segmentation tacticsafter segmenting its database by channel, educational products company Delta Education discovered

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  NEW LISTS

  National Geographic National Geographic’s 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

• Agencies

  Does a Study of Universal Postal Service Make Sense?

  THE PROPOSED Postal Modernization Act (H.R. 22) calls for a study of universal postal service to be undertaken by a congressional or presidential commission.

• Agencies

  POLICY SHIFT

  Insurance marketers turn to the Web to explain – and sell – their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

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  LEGISLATION

  SSNs Under Attack COMPANION LEGISLATION has been introduced in the House and Senate that would prohibit direct marketers from using Social Security numbers

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  BOOKSHELF

  A Guide to Net Marketing A NEW BOOK, “Internet Direct Mail: The Complete Guide to Successful E-Campaigns,” aims to instruct DMers ranging from beginners

• Agencies

  Direct Media Holds 25th Annual Co-op

  Tracking E-Visitors May Soon Get a Lot Tougher SCRAP YOUR COOKIES. Within three years, legislation will prohibit the involuntary identification of visitors