Topic

Agencies

  • Auction Sites Kill Sale of Response File

    Yahoo!, eBay say Market Logistics Groups’ offering violated their privacy policiesFINANCIAL SERVICES firm Market Logistics Group failed in an attempt

  • MediaOne ONE?

    CABLE FIRM ACQUIRED BY AT&T BROADBAND IS IN SECOND PHASE OF A BIG DATABASE PUSHTALK ABOUT CHANGE: The folks in the marketing department at the former

  • L.L. Bean Sued Over Online Taxes

    A CLASS ACTION LAWSUIT filed against L.L. Bean, Freeport, ME, claims that the retailer overcharged sales tax to a customer who used coupons issued through

  • BACK-TO-SCHOOL PROMO

    Val-Pak Giveaways GIVING OUT FREE MONEY is a hard act to follow. But Val-Pak is trying. In August, the Largo, FL-based co-op mailer, which had great success

  • Toysmart’s Other Suitor

    Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has

  • Devotional Data

    A breakthrough is under way in the religious list sector THE RELIGIOUS LIST market is looking for a few good renters.But that could be a tall order to

  • The Decline and Fall of Telephone Manners

    MAYBE IT’S THE FAULT of e-mail, which has condensed communication into a tight ball. The niceties of conversation have been squeezed out.That isn’t necessarily

  • Brand Stress

    YOU CAN’T get away from it, even at the movies. In most theaters, you now have to sit through 20 minutes or so of commercial messages before the show

  • Brand Direct Settles

    Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with

  • DMer ON THE STREET

    Invasion of Privacy? DIRECT asked attendees at the recent National Center for Database Marketing conference in Las Vegas how privacy issues have affected