Agencies
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Agencies
DMA DIVERSITY
As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the
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Agencies
PMG Says USPS Will Lose $300 Million
The U.S. Postal Service expects to end its current fiscal year with a $300 million loss instead of a projected $100 million surplus, Postmaster General
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Agencies
LEGAL ACTION
Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing
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Agencies
Brand Direct Settles
Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with
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Agencies
Clicks With Kids
Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring
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Agencies
Marketing Jumpstart
Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as
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Agencies
AOL Restores Service to Harris Interactive
Harris Interactive dropped charges against America Online last month after the Internet service provider restored Harris’ communications capabilities.
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Agencies
Random House Starts E-Book Unit
Random House Inc. has entered the digital market with the debut of its unit for electronic books. The mega-publisher follows giant Time Warner as the
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Agencies
E-MAIL LISTS
BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party