Agencies
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Agencies
PMG Says USPS Will Lose $300 Million
The U.S. Postal Service expects to end its current fiscal year with a $300 million loss instead of a projected $100 million surplus, Postmaster General
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Agencies
LEGAL ACTION
Toys `R’ Us Dumps Coremetrics TOYS `R’ Us Inc. has severed its relationship with online market research and analytics firm Coremetrics following the filing
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Agencies
AOL Restores Service to Harris Interactive
Harris Interactive dropped charges against America Online last month after the Internet service provider restored Harris’ communications capabilities.
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Agencies
Clicks With Kids
Cricket and its six sister pubs use e-commerce to enhance good old-fashioned qualityConsider the typical child: He or she spends latchkey afternoons staring
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Agencies
Marketing Jumpstart
Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as
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Agencies
Making a Difference
CELEBRITY INVESTORS and spokespersons can often be double-edged swords for businesses. Remember Madonna and Pepsi? “Like a Prayer?” Pepsi didn’t have
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Agencies
You Must Consider THIS
10 questions every database marketer should ask When putting together an enterprisewide data management system, the potential for its focus to be diluted
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Agencies
NetCreations Files Trademark Suits
OPT-IN E-MAIL MARKETING services provider NetCreations Inc. settled with an e-mail direct marketing company against which it had filed a trademark infringement
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Agencies
Brand Direct Settles
Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with