Agencies
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Agencies
Steve Garvey Sued Over Infomercial
The Federal Trade Commission has sued Steve Garvey, former first baseman for the Los Angeles Dodgers and San Diego Padres, and his management company,
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Agencies
Sharing the Wealth
B-to-B dot-com pays companies to drive traffic to its site E-businessReady.com gains business by giving away profits. The online B-to-B co-op started
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Agencies
Campaign Spawns Call Center
Allconnect.com expands inbound staff to field lead generation contacts To support a nationwide lead generation program targeting 43 million U.S. households
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Agencies
Latin Class
Direct marketers place new emphasis on the Hispanic market Hispanics, who now make up 12% of the U.S. population, are in no danger of being ignored by
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Agencies
REACHING OUT
Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has acquired or
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Agencies
Chipmunk Marketing
A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters
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Agencies
Service With a Smile
OK, you’ve got a Web site. It’s doing all right – you think. But how does it compare with what others are doing? Is there something simple you’ve missed
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Agencies
WORLDLY WISE
The Internet is bringing U.S. DMers into international markets, but there’s a learning curveCompanies that once sold only in the United States found something
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Agencies
LEGISLATION
California Passes Privacy Bill A watered-down version of a bill establishing California as the first state in the nation to adopt European-style privacy