Agencies

• Agencies

  Trial and Error at IBM

  Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It’s not easy.The company

• Agencies

  Creating B-to-B Community Spirit

  In today’s competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building

• Agencies

  Penny’s Virtual Lane

  JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just

• Agencies

  Coping With COPPA

  Kids’ marketers adjust to demands of the Children’s Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater

• Agencies

  CARD DECKS & INSERTS

  Occupational Health There is a new select for software buying influence on Occupational Health & Safety magazine’s subscriber list. The file identifies

• Agencies

  A Heartfelt First

  HOLIDAY CARD MARKETER Heartfelt is feeling good.It’s offering its own line of cards for the first time.This “deluxe” seasonal offering is larger than

• Agencies

  BACK-TO-SCHOOL

  UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page

• Agencies

  More Than Nuts and Bolts

  CornerHardware.com goes on call to assist customers HAVING TROUBLE finding Dad the perfect power tool for his birthday? Kitchen sink backing up because

• Agencies

  Tasteful Tryst

  Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

• Agencies

  Service With a Snile

  YOU’RE READING RIGHT: The word is “snile,” my invented word for the combination of smile and sneer.We seem to be getting a lot of sniles in the mail and