Agencies

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  Tall Order

  Elevations, a fashion catalog for tall women, enters its second yearTHIS IS A TALL TALE that’s completely true.When she was growing up and playing college

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  Creating B-to-B Community Spirit

  In today’s competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building

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  IN MEMORY

  Hal Crandall Calling THE Direct Marketing Association’s recent fall conference was one sad event. Hal Crandall had died on Oct. 4 at 73. Not that I ever

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  Penny’s Virtual Lane

  JC Penney uses the Web to enhance customers’ brick-and-mortar experience THIRTYSOMETHING Julie Chaffee is a fashion addict. “The truth is, I really just

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  Coping With COPPA

  Kids’ marketers adjust to demands of the Children’s Online Privacy Protection ActAT LEAST SINCE APRIL, when the law became effective, Web sites that cater

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  CARD DECKS & INSERTS

  Occupational Health There is a new select for software buying influence on Occupational Health & Safety magazine’s subscriber list. The file identifies

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  A Heartfelt First

  HOLIDAY CARD MARKETER Heartfelt is feeling good.It’s offering its own line of cards for the first time.This “deluxe” seasonal offering is larger than

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  BACK-TO-SCHOOL

  UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page

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  Tasteful Tryst

  Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

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  PRIVACY Policies

  Where the presidential candidates stand on the issue This roundup is based on interviews, published reports and position papersPAT BUCHANAN, REFORM Buchanan