Agencies
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Agencies
ACCOUNT ACTIVITY
Cancer Research The 470,798-name list from the American Institute for Cancer Research is newly managed by RMI Direct Marketing Inc.Lighthouse The Lighthouse
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Agencies
Standard Setting
E-mail coalition proposes guidelines combating spam the Responsible Electronic Communication Alliance set out its proposed best practices and enforcement
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Agencies
Internal DEBATE
EXPERTS DISCUSS PRIVACY – AND WHAT CAN BE DONE ABOUT IT – IN A DIRECT ROUNDTABLEMIXED OPINIONS ABOUT PRIVACY exist even within the direct marketing world.
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Agencies
Tell a Friend
Viral marketing has some great advantages – and some dangersthink of that old shampoo commercial: “Then she told two friends and they told two friends
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Agencies
Economy Upgrade
Catholic Relief Services revamps its database and Web site JUST BECAUSE Catholic Relief Services isn’t spending a lot of money to upgrade its Web site
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Agencies
Credit Those on the Journey
Getting perspective on the road to one-to-one Those of us who write frequently about the new landscape of customer-centric commerce are often the most
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Agencies
ONLINE NICHE MARKETING
Nudeplaces.com WE CAUGHT UP WITH Aaron Block, president of NPA Inc., the day after he’d hired an airplane to fly over the set of the TV show “Big Brother”
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Agencies
Barnesandnoble.com Will Buy Fatbrain
Barnes & Noble.com, New York, plans to purchase Fatbrain.com Inc. in a deal valued at about $64 million. Fatbrain, the third-largest online bookseller,
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Agencies
Henricks Moves to R.R. Donnelley
Susan Henricks has resigned as president of Omaha, NE-based infoUSA’s Donnelley Marketing division to take a position with R.R. Donnelley & Sons Co. in