Agencies
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Agencies
DoubleClick VP Resigns
Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment
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Agencies
The Adelphia Story
A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans
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Agencies
PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
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Agencies
PERFECTLY VIRAL
Spreading Goodwill TO PROMOTE the DVD release of “The Perfect Storm,” Warner Home Video launched a viral e-mail campaign for which it will donate 5 cents
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Agencies
A NEW LOOK
Grinch Steals Attention IN A RARE CHANGE, the outer envelope of Carol Wright’s co-op coupon package has taken on a new look for a special holiday promotion.Millions
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Agencies
SURVEYS Educated Prognostications
DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between
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Agencies
Why One Model Is Probably Not Enough
IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known
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Agencies
Visa Sues AmEx Over “Grinch”
Visa International Corp. has filed suit against American Express Co., claiming the credit card rival is deceptively promoting itself as a sponsor of the