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ANALYZE THIS: Every Marketer’s Dream
The forces that may transform online DM in 2001 2000 BEGAN as the year of “s-commerce” (a.k.a. silly commerce), typified by a complete disregard for the
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You Have to Be There
If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover
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THE DEL POLITO LETTER: USPS: Reform or Die
JUST WHEN the U.S. Postal Service has barely finished implementing its latest round of rate hikes, postal officials already are talking about additional
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DIRECTIONS: Haikuku
The Dallas office of Rapp Collins Worldwide sent out a CD as a holiday card. Developed under the auspices of creative director Helene Cote, the item contained
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Opportunity for Interest
Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in
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Magnificent Mile
Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but “My Kind of Town” is taking on a whole new meaning to those involved
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Catalog Analysis: The Cost of Acquiring a Customer
Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me.
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The Art of Business Writing
BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you’re doing what you’ve been doing.There are