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  MEDIA UPDATE: Split Tests

  DMers find that both e-mail and paper mail play a role in the media mixSTILL WAITING for e-mail to replace paper mail? Don’t hold your breath.Some DMers

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  Farming Out Phones

  Corral West opts to outsource its teleservices rather than upgrade One of Corral West Ranchwear Inc.’s first moves after buying its way into the catalog

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  See Me, Feel Me, Touch Me

  Mouse lets users feel stuff on a site A Fremont, CA-based company called Logitech has introduced a computer mouse that allows users to “feel” the computer

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  In Good Hands

  Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will

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  Welcome TO THE Evolution

  1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

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  BUSINESS-TO-BUSINESS: It’s All in the Packaging

  IN THE FACE OF ALL the recent dot-com failures and shakiness in online marketing, one small New England company is taking everything in stride.”I won’t

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  INTERNATIONAL: New Law Zaps Euro E-Biz

  AS OF NEXT MONTH, using a dot-com strategy for e-commerce in Europe will become a lot more difficult. The reason? A new regulation has been passed that

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  DIRECTIONS: Good Works by Design

  Clackamas Women’s Services was in dire need of help when it came time to send out holiday mailings. In early 2001, the Clackamas County, OR shelter and

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  You Have to Be There

  If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

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  DIRECT HIT: The Titan

  OF ALL THE RASCALS who operated in U.S. business during the 19th century, none had greater impact than Jay Cooke. His banking company, Jay Cooke & Co.,