Agencies

• Agencies

  INTERNATIONAL: New Law Zaps Euro E-Biz

  AS OF NEXT MONTH, using a dot-com strategy for e-commerce in Europe will become a lot more difficult. The reason? A new regulation has been passed that

• Agencies

  SECTOR REPORT: Getting on Board

  Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

• Agencies

  DIRECTIONS: Good Works by Design

  Clackamas Women’s Services was in dire need of help when it came time to send out holiday mailings. In early 2001, the Clackamas County, OR shelter and

• Agencies

  HOT CREATIVE: One Tree, Three Saps

  Flat marketing in three dimensions IN CASE you haven’t noticed, we hate dimensionals. We keep hoping some marketing maven will send us a blowtorch to

• Agencies

  DIRECT HIT: The Titan

  OF ALL THE RASCALS who operated in U.S. business during the 19th century, none had greater impact than Jay Cooke. His banking company, Jay Cooke & Co.,

• Agencies

  List Source

  NEW LISTS Everything Nautical Reach 15,000 who bought from or inquired about items in this catalog of nautical-themed gifts and accessories. The catalog

• Agencies

  Triple Whammy

  Mailers react to rate increases by USPS, FedEx and UPS Direct marketers are taking a real hit: rate hikes from all three major carriers within 29 days.After

• Agencies

  Clean Up in Aisle E

  Surviving online grocers try to extend their shelf life ONLINE GROCERY shopping, long-promoted as the modern answer to the arduous supermarket trek, is

• Agencies

  A New Idea

  IdeaMall shifts to phones and Web to build for future To help stem a spate of recent losses, IdeaMall Inc. has cut catalog circulation and retailing and

• Agencies

  One-to-One in Action

  Capsule success stories show CRM works Portland Trailblazers obtain 16,000 new customers Situation: Needed to pre-sell 5,500 season tickets and increase