Agencies
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Agencies
SECTOR REPORT: PACKAGED GOODS: Tobacco Road
Brown & Williamson works the mails to push product, build loyalty
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Agencies
Walking the Tight Rope
Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits
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Agencies
Big Bad Blue: IBM and the Holocaust
Tom Watson admirers must be sickened by the revelations in “IBM and the Holocaust,” the new book by Edwin Black (Crown, 2001).
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Agencies
CUSTOMER RELATIONSHIP MANAGEMENT: High-Steaks Loyalty
Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,
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Agencies
A Sound Investment
TD Waterhouse moves toward more customized customer service SINCE LAUNCHING its Web site in 1997, TD Waterhouse’s online community has grown to the point
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Agencies
Can We Phone?
Vital Home Services gets customer OKs before calling With consumer antipathy and state restrictions of telemarketing seemingly at an all-time high, one
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Agencies
Driving Dependence
Car rental companies see giving independence as a way to achieve loyaltyIT’S A BURDEN SHARED by rental car agencies and parents of teenagers alike: How