Topic
Agencies
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Agencies
FINANCIAL SERVICES: Your Time Will Come
Privacy legislation is here for financial institutions and may not be far off for others
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Agencies
E-mail and CRM: A Marriage Made In Cyberspace
With CRM basics in place, e-mail can be a tsunami of a marketing tool
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Agencies
Sweepstakes, Games, Contests: Back to Work
Traditional brands regain the spotlight as spending rises 9.0 percent.
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Agencies
GAMES, CONTESTS, SWEEPSTAKES: Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady
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Agencies
DEAR MARKETER:
You’ve survived the dot-com implosion, the economic slowdown and the corporate layoffs. Now what do you do?