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  GAMES, CONTESTS, SWEEPSTAKES: Star Makers

  Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady

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  Electronic Marketplaces

  Milking the Internet

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  CONFERENCE PROGRAM

   

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  THE MAKEOVER MAVEN

  A Modest Claim Made Modestly

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  ANALYZE THIS

  AWBs: Latest Threat to Web Biz

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  DATABASE MARKETING

  Prospects Come Out in the Wash

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  List Hygiene

  Toward Superior Merge/Purge

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  CRM: It’s in the Cards

   

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  Frank Johnson: Crumple Letter

  THE CRUMPLE LETTER Fall 1949 This is the way this letter might look (after it had been fished out of the wastebasket and somewhat smoothed) if I had sent

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  PEOPLE