Agencies
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Data & Analytics
Avoiding the Pitfalls of Multitouch Marketing Attribution
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
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Acquisition
How to Leverage Influencer Video to be Most Effective for Your Brand
Tips to determine the best platform for a specific
influencer’s social video content -
Acquisition
Behind the Scenes with Pepsi on its Aaron Judge Partnership
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals
and playing ball with a beloved rookie. -
Acquisition
DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs. -
Agencies
The Digital Crossover Between Marketing and Technology
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
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Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Acquisition
11 Tips to Sprinkle a Little Glitter on Holiday Marketing
Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.
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Digital
Improving SEO: How to Set Up a Diverse Link Profile
Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.
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Acquisition
A Cruise Line Sets Sail with Unique Email Personalizations
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment. -
Acquisition
Ally Bank Flys a Drone in a Mall and the CMO Weighs In
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put
in place two years ago and why the drone activation worked.
