Agencies Archives - Page 164 of 1932

5 Tips for Striking a Balance in Ecommerce

As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process?

Agencies

4 Pitfalls When Capitalizing on Nostalgia Marketing

Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.

Demand Gen

Better B2B Lead Gen in 2018: 3 Tips

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Acquisition

How to Turn Holiday Bargain Hunters into Loyal Customers

Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.

MarTech

4 Ways to Get Ready for the AI Revolution

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Acquisition

How Digital is Forcing Sales and Marketing to Unite

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here’s what you need to know.

Acquisition

Your Holiday Reading: Top 12 B2C Articles from November

It’s a busy time of year, so we have collected the top articles for you to catch up on.

Acquisition

Customer Loyalty: Three Tips to Earn It and Keep It

Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.

Acquisition

How Henkel Stays on the Cutting Edge of Influencer Marketing

Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”

MarTech

GE Digital Stays on Top of Martech Trends

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.