Agencies
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Acquisition
The New Gold Rush: Marketing to Silver Surfers
Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers. -
Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand. -
Digital
Creating Physical Experiences in a Digital World: 4 Tips
Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.
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Technology
4 Predictions for Martech in 2018
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
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Acquisition
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns. -
Acquisition
15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
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Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
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Demand Gen
5 Content Marketing Myths to Bust in 2018
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
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Agencies
Data Analytics is a Team Sport—What Position Do You Play?
These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role. -
Digital
How Google, Amazon and Facebook Have Changed B2B Marketing
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
