Agencies

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  Demand Gen

  Invest in C-Suite Relationships, Even if You Can’t Measure The ROI

  Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.

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  Data & Analytics

  Three Essentials for Better Data in the Age of AI

  If you’re not keeping your data clean and structured, you may be swept away by the huge wave of AI set to revolutionize marketing as we know it.

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  Profiles & Campaigns

  PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)

  As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

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  Acquisition

  Top 5 Digital Trends Impacting Your Business

  Digital is reimagining and reinventing every aspect of how businesses operate.

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  Acquisition

  Electronic Ad Delivers Fun and a New Car Smell for Toyota

  Saatchi & Saatchi got together with Structural Graphics and together they
  threw every notion of caution to the wind.

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  Engagement

  Wakanda Forever: Black Panther’s Lessons for Marketers

  When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.

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  Acquisition

  10 Ways Machine Learning is Revolutionizing Marketing

  The stats make the case: 84% of marketing organizations are implementing or
  expanding AI and machine learning this year. Here’s what you need to know.

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  Technology

  The Impact of AI on Brands

  As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

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  Data Driven ROI

  Dispelling the Fake News Around ABM

  While ABM is certainly on the rise, there are still a few misconceptions about
  what it is and what it isn’t. Here’s five myths to be put to rest.

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  Data & Analytics

  C-Suite Puts Emphasis on Customer Experiences: IBM Report

  Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.