Agencies Archives - Page 137 of 1932

Interactive Statues—think Naked Biker—Sell Portland to the Masses

Portland can practically sell itself with its majestic mountains and rocky
coastline, but marketers had a different plan—The Portlanders.

Acquisition

The Container Store’s Brilliant Play on Outer Space

The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you.

Profiles & Campaigns

Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

Agencies

Rocky Collaboration, Lack of Respect—Challenges Abound for Creatives: Report

Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays.

Demand Gen

Human Element Can Help Align Sales and Marketing

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

Acquisition

Stacy’s Snacks and OK! Tap ‘Bachelor Nation’ for Sweepstakes

The partnership swirls around the introduction of
a new Stacy’s cheesy snack.

Digital

Applying Conversion Rate Optimization to All Aspects of Marketing

Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.

Acquisition

Don’t Jump on the Reboot Trend Without Reading This

If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid?