Agencies Archives - Page 130 of 1932

B2B Marketers Lack Confidence in Data: D&B

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

Acquisition

Subaru New “Love” Slogan Captures Essence of New SUV

After a decade of success with its “Love” slogan, Subaru is betting
on a new slogan to capture the attention of Gen X.

Acquisition

Diet Coke is Readying its Pink Can Treasure Hunt

Diet Coke is among hundreds of brands—both big and small—raising
awareness for Breast Cancer Awareness month in October.

Technology

Voice Tools Versus Chatbots: Which Should You Invest In?

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

Acquisition

Why It Matters How You’re Using Your Data

Is your organization leveraging analytics as a transformational force
or a defense mechanism? Understand the difference.

Acquisition

Naming Rights for NASA Spacecrafts? Maybe

NASA is considering brand-building opportunities that not long ago
would have been considered inconceivable.

Data Driven ROI

Want to Reach Millennials? Tell Them a Story

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Profiles & Campaigns

Festivals Help HP Connect With Gen Z

To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.