Agencies

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  Profiles & Campaigns

  Second City Works Takes B2B Content Seriously

  For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.

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  Facts & Figures

  Power of Influencer Marketing Continues to Grow: Report

  Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

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  Acquisition

  CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage

  CBSN, the ad-supported streaming news channel from CBS,
  is deep into the political mix—but it is not taking sides.

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  Video Marketing

  Tech Brands Go Beyond Short Form Video

  Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands’ video content.

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  Email

  Cross-Team Coordination Imperative for Email Marketing Success

  Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.

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  Direct Marketing | Print

  Making Direct Mail Work Harder: Three Tips

  Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

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  Data Driven ROI

  Connecting With the Human Behind the Data

  To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

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  Social

  3 Tips for Protecting Your Brand on Social Platforms

  Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

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  Acquisition

  Amended Complaint Filed Against Facebook for Inflating Metrics

  Back in 2016, Facebook admitted that it had inflated numbers,
  but the plaintiffs claim it was inflating the numbers long before that.

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  Acquisition

  Coke Mixes Languages but Should have Checked with a Translator

  Marketing blunders can turn brands red-faced,
  like this one from Coca-Cola.