Agencies
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Data & Analytics
Marketers Prioritize Personalization, Leverage AI, Turn to Numerous Data Sources: Report
The “State of Marketing” report from Salesforce, focuses on four emerging trends:
CX, the use of more customer data sources, AI and real-time customer engagement. -
Acquisition
Finnish Newspaper’s Ugly Christmas Sweaters Depict Ugliest News
A Finnish newspaper has knitted itself into the ugly Christmas
sweaters movement to draw attention to 2018’s ugliest news. -
Acquisition
Quaker Oats’ Novella Stars in Univision’s Jesús
Quaker Oats reached out to Hispanics this week with
a multi-part content marketing campaign. -
Acquisition
ROKiT CMO on Launching its Phone with Major Sports Sponsorships
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick
off its initial marketing platform with a few high-profile sports sponsorships. -
Profiles & Campaigns
Freddie Mac Helps Lenders Connect With Next Gen Buyers
An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers. -
Facts & Figures
Data Privacy Concerns on Rise: Report
Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey. -
Data Driven ROI
TV Is the “Good Screen” for Millennial Parents
Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials. -
Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy. -
Acquisition
6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up. -
Acquisition
“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and
hardworking people, a new report found that that theme is paying off.
