Agencies

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  Facts & Figures

  Increased Focus on Marketing Spurs Budget Growth in 2019: Survey

  A higher priority on marketing is one of the top drivers of budget
  growth at B2B tech companies, according to a new survey.

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  Acquisition

  Study Finds Celebrity “Star Power” Influences Men and Women Differently

  A new survey uncovers how celebrity endorsements, peer recommendations
  and online marketing channels impact consumer purchasing behavior.

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  Acquisition

  PepsiCo’s Scott Finlow on How Tech is Reshaping Marketing

  PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies
  to create state-of-the-art marketing wonders that drive sales and brand loyalty.

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  Acquisition

  Pepsi Goes Global with New Can Designs and Tagline

  A year-long global campaign includes a collection of marketing content,
  design-led packaging and artwork and powerful commercials.

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  Acquisition

  It’s More than Meat—Arby’s Adds Club-of-the-Month to its Menu

  To satisfy super fans hunger for branded merchandise—think bacon scarves—
  Arby’s-of-the-Month will delight subscribers with a fresh variety of items each month.

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  Profiles & Campaigns

  Do You Have What It Takes to Work at P&G?

  Procter & Gamble (P&G) is not surprisingly selective when it
  comes to new marketing hires. Think you’ve got what they need?

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  Acquisition

  3 Augmented Reality Trends That Will Define Marketing in 2019

  This year it will take creativity and an understanding of what does and
  does not work for brands to set themselves apart.

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  Profiles & Campaigns

  Honeywell Launches Aerospace B2B Ecommerce Portal

  Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.

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  Direct Marketing | Print

  How to Prevent Robots From Taking Your Job

  With AI developing at a rapid rate, marketers are clearly
  not as safe as they used to be from the rise of robots.

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  Acquisition

  Walmart Grocery Pickup Spot Gets Plenty of Golden Globe Buzz

  It may have been the Hollywood stars who captured the Golden Globe awards
  last night, but it was Walmart that took the prize in the category of best buzz.