Carlson Marketing Group plans to acquire customer strategy consultants Peppers & Rogers Group.
Both companies will retain their individual brands and headquarters and Peppers & Rogers will continue to publish 1to1 Magazine. Some Carlson strategy specialists will join the Peppers & Rogers staff.
Founded more than 10 years ago by Don Peppers and Martha Rogers, the company became a leader in the concept of “customer relationship management” and coined the term “one-to-one” marketing.
“They’ve been a leader in this field and champion of a point of view that we endorse,” said Jim Ryan, president and CEO of Carlson Marketing Group. “This acquisition will give us a stronger capability in this area and really drive home the fact that customer relationship management isn’t just about implementing technology but developing a real consumer-focused strategy.”
“We are very excited. Now we will be able to help our clients realize what we have been talking to them about all along,” Rogers said. “We will be able to provide them with world-class customer strategy, flawlessly executed for bottom line results.”
The economy took a toll on Norwalk, CT-based Peppers & Rogers in recent years, which resulted in layoffs that whittled the company down to just over 100 employees.
However, Peppers & Rogers still boasts an impressive client roster, including AT&T Wireless, Ford Motor Co. and Visa International.
The acquisition is the second in recent weeks for Minneapolis-based Carlson, which also purchased Learning Solutions Group, Inc. from Boston-based Dove Consulting. “These additions give us the capability to fill strategic gaps that we had in our portfolio,” Ryan said.
Network
