Campaigns + Creative

“Last night was… not exactly legal,” read a sticker placed in the restroom at the Mandalay Bay Convention Center, featuring dogs getting chased by a police car down the Las Vegas Strip. Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply […]

Golden nose prints and doggy drinks, along with every type of pet food, accessories and equipment, were on tap at SuperZoo 2024, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 14-16.  Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was […]

Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses, but 2024 brought other types of brands into the mix, too, including Sparkling Ice and […]

How often do attendees avoid walking down an aisle because it feels like an empty tunnel of doom? Bored salespeople on their phones and the overall sense of being bait are enough to make anyone turn on their heels and go for free coffee at a market leader’s sprawling exhibit. But small can be beautiful […]

A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I […]

It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of […]

Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to […]

This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses.

The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than 13,000 participants came through the Seattle Center campus and joined the festival’s community programs, exceeding Bloomberg’s attendance goals.

“Spicy books” are all over TikTok right now, and Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.