Campaigns + Creative

Dog-friendly experiences have their appeal, but savvy marketers are pulling on pet parents’ heartstrings with events that don’t just allow pups, but are specifically designed with four-legged friends in mind. Whether it’s colors optimized for canines’ eyes, games and challenges built to stimulate their brains, or treat zones for their enjoyment, companies are sniffing out […]

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

Trade shows and exhibits are heading into 2026 with a new level of ambition—bolder storytelling, smarter tech, and deeper attendee insight. From kinetic LED architecture and themed entrances that double as sponsorship goldmines, to actually personalized experiences, to sustainability strategies with real teeth, the year ahead promises a show floor that’s more immersive, more intentional, […]

For Anna Nicholson, it’s a full-circle moment to be participating in the Experiential in Color Mentorship Program. In 2021, she was recognized in Experiential in Color’s first class of rising-star honorees. Four years later, Nicholson is now an event manager at Yahoo and is giving back to the industry, mentoring Melencia Lattimore, meeting coordinator at A-Plus Meetings & Incentives.

Lattimore never had a mentor before, but the opportunity to join the mentorship program felt right, as she was preparing to graduate with her master’s from the FIU Chaplin School of Hospitality & Tourism Management. She was looking for support from an experienced mentor to make industry connections and reaffirm that events was the career path she wanted to follow, and Nicholson was the perfect match.

Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.

Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by all of the city’s iconic landmarks, Nov. 20-22. The Sphere was once again integrated into the spectacle, with larger-than-life video imagery of the drivers and sponsors illuminated on its surface […]

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok.

To broadcast the debut of its “most ambitious” audiobook production to date, “Harry Potter: The Full-Cast Audio Editions,” Audible wanted to match the scale and grandeur of the new seven-book series, co-produced with Pottermore Publishing, by providing fans around the world with a dose of experiential magic. So on Nov. 3, the brand rolled out […]

Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round.

This week’s hot takes on hot topics in experiential marketing cover revolving beach libraries, waterfall billboards and the Maxxinista Express.