By the Numbers

1. GMR MARKETING
   5000 South Towne Drive, New Berlin, WI, 53151
   Phone: (262) 786-5600
   URL: www.gmrmarketing.com
   Ownership: Omnicom Group
   CEO: Gary Reynolds

   Key Clients: Philip Morris, Miller Brewing Co., Wm. Wrigley Jr. Co., DaimlerChrysler

   At a Glance: Rappeled runway models down Marshall’s Fields’ flagship store. Won EMMA and Reggie gold with Unilever’s Axe House Party. Craig Connelly named president in March 2004. New in 2003: Gillette Co. (AOR), Dreyer’s Grand Ice Cream, Exxon Mobil Corp., Famous Footwear, Hewlett Packard, Target Corp. (projects); McDonald’s, Chevron USA assigned projects in 2004. Center of Omnicom’s event hub Radiate Group.

   Net Revenue
   2003: *$83,000,000
   2002: *$71,000,000
   2001: 49,107,586
   2-YR Growth ’01-’03: 69%
   Agency Age: 25
   Net Revenue/Employee: *$216,710

2. AMP AGENCY
   54 Canal Street, Boston, MA 02114
   Phone: (617) 723-8929
   URL: www.ampagency.com
   Ownership: Alloy Inc.
   CEO: Gary Colen

   Key Clients: Verizon Wireless, Citibank, Volkswagen of America, Simon Properties

   At a Glance: Agency of the Year, thanks to impressive two-year growth and strong campaign work. A 2001-02 shopping spree segued into organic growth last year. First AOR gig came last year via Simon Property Group. Branching out beyond youth marketing (now 30% of all work); core strength still event execution. Reps media properties of parent Alloy, Inc.; collaborates with sib shop 360 Youth under Alloy Exec VP-General Manager Derek White. (See profile on p. 47.)

   Net Revenue
   2003: $49,550,000
   2002: $42,046,000
   2001: $17,283,000
   2-YR Growth ’01-’03: 187%
   Agency Age: 8
   Net Revenue/Employee: $150,152

3. TRACY LOCKE PARTNERSHIP
   1999 Bryan Street, Dallas, TX 75201
   Phone: (214) 969-9000
   URL: www.tlp.com
   Ownership: Omnicom Group
   CEO: Ed Winter

   Key Clients: PepsiCo (including Pepsi-Cola Co. and Frito-Lay), Pizza Hut, Unilever, Tropicana

   At a Glance: Under new management since April 2003, when Ed Winter became CEO (from chief strategy officer), replacing and reporting to Chairman Gary Von Kennel. Hired Einson Freeman vet Bobbi Merkel in December as director of promotional initiatives; Lon Schwear became president, passed creative chief title to Mike Musachio in early 2004. Wins in 2003: AOL, Diageo, Harrah’s, Nokia. Benefited from PepsiCo’s “Power of One” strategy that consolidated promos, including Frito-Lay. Pepsi work won Reggie gold. (See profile on page 81.)

   Net Revenue
   2003: *$87,087,000
   2002: *$75,400,000
   2001: $71,741,215
   2-YR Growth ’01-’03: 21%
   Agency Age: 91
   Net Revenue/Employee: *$174,174

4. POWERPACT LLC
   2909 Polo Parkway, Richmond, VA 23113
   Phone: (877) 361-5700
   URL: www.powerpact.com
   Ownership: Independent
   CEO: Alison Glander

   Key Clients: Aventis Pharmaceuticals, Procter & Gamble, General Mills, Lexus, Best Buy.

   At a Glance: Steady growth via current clients, including sensitive work from Aventis to breast cancer patients. Paired P&G’s Swiffer with TLC’s Trading Spaces for home-design CDs on-pack. Tracked Golden Girls watchers via fan sites and cell phones for Lifetime. New in 2003: Food Network, Target Corp., L’eggs, HGTV, Lifetime TV, Denny’s, Brown Forman.

   Net Revenue
   2003: $7,416,254
   2002: $6,337,320
   2001: $3,404,761
   2-YR Growth ’01-’03: 118%
   Agency Age: 4
   Net Revenue/Employee: $88,289

5. VELOCITY SPORTS & ENTERTAINMENT
   10 Westport Road, PO Box 477, Wilton CT 06897
   Phone: (203) 571-5500
   URL: www.teamvelocity.com
   Ownership: Ltd. partnership
   Principals: David Grant, Alex Nieroth, Mike Reisman, Bob Wilhelmy, Harlan Stone

   Key Clients: FedEx, Lilly ICOS, Cingular Wireless, IBM, Home Depot, ConAgra

   At a Glance: Runs fast, jumps high. Net revenues almost doubled from 2001. Composed Music for 2 sweeps to tout Eli Lilly’s Cialis; left love-song CDs in public for men to find and pass along. Helped Home Depot reach Hispanics through soccer. (See profile on page 85.)

   Net Revenue
   2003: $9,834,467
   2002: $7,092,386
   2001: $5,411,000
   2-YR Growth ’01-’03: 82%
   Agency Age: 5
   Net Revenue/Employee: $126,083

6. EASTWEST CREATIVE
   401 5th Avenue, 4th Floor, New York, NY 10016
   Phone: (212) 951-7220
   URL: www.ewcreative.com
   Ownership: Independent
   CEO: Chris Bragas

   Key Clients: Kraft Foods, Reckitt Benckiser, Warner Bros., Labatt USA, New Line Cinema

   At a Glance: Ranked No. 1 for campaign work. A stand-out in youth and entertainment marketing. Won five EMMAs in two years. New York City and Hollywood offices monitor pop culture, tap entertainment properties, set brand strategy. (See profile on page 79.)

   Net Revenue
   2003: $12,535,902
   2002: $12,342,898
   2001: $8,954,24
   2-YR Growth ’01-’03: 40%
   Agency Age: 21
   Net Revenue/Employee: $156,699

7. DRAFT
   633 North St. Clair St., Chicago, IL 60611
   Phone: (312) 944-3500
   URL: www.draftworldwide.com
   Ownership: Interpublic Group of Cos.
   CEO: Howard Draft

   Key Clients: Kellogg Co., Masterfoods, MilkPEP, U.S. Postal Service, Brown-Forman, CVS Pharmacy

   At a Glance: A 60% win rate in new-business reviews. Allied with ad sibling in June 2003 for Lowe + Draft “partnership” (not merger). Maintains global network despite dropping “Worldwide” from its name. Keeps minority ownership in Group III (events) and Premium Surge (premiums), both spun off in December 2003. Event work (and field staff) down; added to retail marketing staff in 2003. Lost Burger King’s national business in 2003, but kept some work. (See profile on p. 78.)

   Net Revenue
   2003: *$338,000,000
   2002: *$305,162,000
   2001: $299,178,000
   2-YR Growth ’01-’03: 13%
   Agency Age: 26
   Net Revenue/Employee: *$120,714

8. ARNOLD BRAND PROMOTIONS
   101 Huntington Avenue, Boston, MA 02199
   Phone: (617) 587-8000
   URL: www.arnoldworldwide.com
   Ownership: Havas
   CEO: Beth Rice

   Key Clients: Volkswagen of America, American Legacy Foundation, Celebrity Cruises, Amtrak

   At a Glance: First time in the Promo 100. Handles all below-the-line for Arnold Worldwide, whose hot ad creative (Volkswagen, Truth anti-tobacco) shows in promos. Won 2003 Effies for Monster.com, Citizens Bank. Top clients are VW, American Legacy Foundation, Celebrity Cruises (all AOR). New in 2003: Amtrak, Fidelity (AOR), McDonald’s, Puma (projects). Paired VW Beetle with iPod for “Pods Unite” tunes-with-purchase, Phaeton with W Hotels for test drives. (See profile on p. 83).

   Net Revenue
   2003: *$22,500,000
   2002: *$24,300,000
   2001: *$18,000,000
   2-YR Growth ’01-’03: 25%
   Agency Age: 14
   Net Revenue/Employee: $750,000

9. MOMENTUM NORTH AMERICA
   6665 Delmar Blvd., Suite 300, St. Louis, MO 66130
   Phone: (314) 290-8600
   URL: www.momentumww.com
   Ownership: Interpublic Group of Cos.
   CEO: Chris Weil

   Key Clients: Coca-Cola Co., American Express, General Motors, Anheuser-Busch

   At a Glance: Decentralized management of six North American offices in April 2003; CEO Mark Shapiro, CFO Jerry Best departed. Lost worldwide creative chief Steve Hunt in December 2003; his job still open as of May. Promotions are 40% of the work; events are 22%. Linked AmEx Blue to singer Sting in Chicago; managed Football Town USA for Coke. New in 2003: computer-chip maker AMD, AmeriStar Casinos, UPS.

   2003: *$60,562,000
   2002: *$56,600,000
   2001: $55,482,686
   2-YR Growth ’01-’03: 9%
   Agency Age: 20
   Net Revenue/Employee: $144,885

10. PUBLICIS DIALOG
    950 Sixth Avenue, New York, NY 10001
    Phone: (212) 279-6950
    URL: www.publicisdialog.com
    Ownership: Publicis Groupe
    CEO: Susan McManama Gianinno

    Key Clients: Allied Domecq, Abbott Laboratories, Nestle, Procter & Gamble, Volvo

    At a Glance: Grown a lot since its 2000 appearance in the Promo 100. Scored Allied Domecq’s whopping global account (including ads) in October 2003; U.S. spending estimated at $14 million. Annexed Frankel’s (estimated $12 million) Irvine, CA, office in August. Walks the holistic walk with promo, ads, direct, retail, entertainment all under one roof (via eight offices).

    Net Revenue
    2003: *$38,200,000
    2002: *$12,500,000
    2001: *$12,000,000
    >2-YR Growth ’01-’03: 218%
    Agency Age: 10
    Net Revenue/Employee: N/A

11. JACK MORTON WORLDWIDE
    498 7th Avenue, New York, NY 10018
    Phone: (212) 727-0400
    URL: www.jackmorton.com
    Ownership: Interpublic Group of Cos.
    CEO: Josh McCall

    Key Clients: GM, IBM, Avon, Microsoft, Toyota Motor Sales USA

    At a Glance: Events shop produces glitzy shows, specializes in internal and b-to-b programs (40% and 20% of total, respectively). Producing Opening and Closing Ceremonies for 2004 Olympic Games. Named EVPs Laura Shuler president-U.S. and Lois Jacobs president-International in February 2004 after March 2003 appointment of Josh McCall as CEO.

    Net Revenue
    2003: *$111,000,000
    2002: *$105,000,000
    2001: *$98,000,000
    2-YR Growth ’01-’03: 13%
    Agency Age: 65
    Net Revenue/Employee: $185,000

12. EPRIZE
    34405 West Twelve Mile Road, Suite 123, Farmington Hills, MI 48331
    Phone: (248) 848-1720
    URL: www.eprize.com
    Ownership: Independent
    CEO: Josh Linkner

    Key Clients:

    At a Glance: Online games build databases; data tailors online games. Among the ten fastest-growing shops. Recruited PalmOne users to refer friends and earn “Palm Bucks.” Dangled Manolo Blahniks to drive Bluefly.com traffic. Biggest clients are ConAgra and Cendant, both AOR. (See profile on page 85.)

    Net Revenue
    2003: $6,440,474
    2002: $3,660,810
    2001: $2,625,313
    2-YR Growth ’01-’03: 145%
    Agency Age: 5
    Net Revenue/Employee: $174,067

13. DVC WORLDWIDE
    44 Whippany Road, Morristown, NJ 07960
    Phone: (973) 775-6700
    URL: www.dvc.com
    Ownership: Independent
    CEO: Sue Furlong

    Key Clients: Nestle, Britvic, Labatt USA, AT&T, Schering-Plough

    At a Glance: Last year’s Agency of the Year. Solid U.S., U.K. work puts global net revenue just under $99 million for 2003, up 7.8% from 2001. No acquisitions in 2002-2003 after late-90s buying spree. Set up Campbell Soup lounges in malls to sample soup; highlighted kids’ volunteer work in Georgia-Pacific’s Angels in Action program. New in 2003: Premier Foods, Sony, Aventis Pasteur in U.K.; Schwan’s, Campbell (both AOR), Kraft, OSI, Alberto-Culver, International Multifoods in U.S.

    Net Revenue
    2003: *$49,493,000
    2002: *$47,270,000
    2001: *$45,910,000
    2-YR Growth ’01-’03: 8%
    Agency Age: 19
    Net Revenue/Employee: $74,147

14. COLANGELO SYNERGY MARKETING
    28 Thorndall Circle, 3rd Floor, Darien, CT 06820
    Phone: (203) 662-6600
    URL: www.colangelo-sm.com
    Ownership: Independent
    CEO: Robert Colangelo

    Key Clients: Diageo, Kraft Foods, Clorox, Unilever, Dannon

    At a Glance: An eye for ROI. Invested in senior staff in 2002-03 to build its brand-strategy chops. Earning a reputation for kids work via Kraft. Harnessed impressive traffic at Postopia.com to reinforce cereal brand in stores. Thoughtful on-premise work for Diageo. New in 2003: Dannon, Birds Eye (both AOR). (See profile on page 77.)

    Net Revenue
    2003: $20,195,673
    2002: $18,449,249
    2001: $16,705,124
    2-YR Growth ’01-’03: 21%
    Agency Age: 11
    Net Revenue/Employee: $180,319

15. ACTIVE MARKETING GROUP
    1020 Prospect Street, Suite 250, La Jolla, CA 92037
    Phone: (858) 551-9916
    URL: www.activemarketinggroup.com
    Ownership: Independent
    CEO: Dave Alberga

    Key Clients: Unilever, ConAgra, Schering-Plough, U.S. Army, Timex

    At a Glance: Made the Top 25 in only its second year on Promo 100 list, thanks to growth spurt and solid campaigns (ranked 48 in 2003). Events reach amateur athletes at play. All project work. Paired Degree with Ironman racers for sampling, awareness; helped Army recruit via soccer; fed EggBeaters to marathoners. New in 2003: Unilever (Degree antiperspirant), Schering-Plough (Claritin), U.S. Army, Biersdorf (Aquaphor), South Beach Beverage Co., Nestle (PowerBar), Jel-Sert Co., Coors (Killian’s).

    Net Revenue
    2003: $4,494,000
    2002: $2,258,000
    2001: $887,000
    2-YR Growth ’01-’03: 407%
    Agency Age: 4
    Net Revenue/Employee: $136,182

16. PROMOWORKS
    500 E. Remington Road, Suite 304, Schaumburg, IL 60173
    Phone: (847) 310-2600
    URL: www.promoworkspromotions.com
    Ownership: Ltd. partnership
    CEO: Mike Balogh

    Key Clients: Kellogg Co., Pfizer/Warner Lambert Co., Hershey Foods, Colgate-Palmolive

    At a Glance: First time on the list — and in the Top 25. Sampling and in-store specialist. One of a handful of approved sampling vendors for Wal-Mart. Sells its own P-O-P tools (take-ones, display-cum-demo); C-Store Works brings pay-at-pump drivers inside. Designed Hasbro display that let kids sample games safely in-store; trained demo staff for Schick’s Intuition launch.

    Net Revenue
    2003: $17,524,800
    2002: $5,576,960
    2001: $4,764,577
    2-YR Growth ’01-’03: 268%
    Agency Age: 5
    Net Revenue/Employee: $152,390

17. EQUITY MARKETING, INC.
    6330 San Vicente Blvd., Los Angeles, CA 90048
    Phone: (323) 932-4300
    URL: www.equity-marketing.com
    Ownership: Independent
    CEO: Donald Kurz

    Key Clients: Burger King, Procter & Gamble, Diageo, Disney Vacation Club, Discover Financial Services

    At a Glance: Premiums rule. Burger King still a mainstay after 18 years despite decline in BK assignments in 2003. Bought SCI Promotion Group in September 2003 (billing $20-$25 million) and Johnson Grossfield in January 2004. Upshot, once a cheeky hot shop (1999 Agency of the Year), now in flux. Toy expertise begat retail hit Baby Einstein, Disney Kim Possible, Scooby Doo, Crayola bath toys via consumer products division.

    Net Revenue
    2003: $40,203,000
    2002: $36,882,000
    2001: $36,036,000
    2-YR Growth ’01-’03: 12%
    Agency Age: 20
    Net Revenue/Employee: $112,930

18. RYAN PARTNERSHIP
    50 Danbury Road, Wilton, CT 06897
    Phone: (203) 210-3000
    URL: www.ryanpartnership.com
    Ownership: Independent
    CEO: David Ryan

    Key Clients: Campbell Soup Co., Bank One, Heineken, Mattel, Mott’s, Unilever

    At a Glance: April 2003 exec shuffle made Mary Perry president-promotions, Christine Nardi president-new business, Bob Petrosino president-Chicago and Dan Sullivan president-Dallas and exec VP-promotions. Account-specific, centralized in Minneapolis under Joe Robinson, now 25% of revenues. Campbell’s SouperStart Fantasy sweeps let kids use UPCs as entry codes. New in 2003: Bandai, Nestle Baking (AOR), Best Buy, GE Appliances, Hormel, New Balance, Pepperidge Farm (projects).

    Net Revenue
    2003: $49,839,000
    2002: $44,974,000
    2001: $49,234,000
    2-YR Growth ’01-’03: 1%
    Agency Age: 20
    Net Revenue/Employee: $157,718

19. CRAMER-KRASSELT CO.
    733 N. Van Buren, Milwaukee, WI 53202
    Phone: (414) 227-3500
    URL: www.c-k.com
    Ownership: Independent
    CEO: Peter Krivkovich

    Key Clients: Hyatt Hotels, Winn-Dixie, Birdseye, Johnson Evinrude, Ski-Doo

    At a Glance: Handles promos, advertising, p.r., strategic planning, merchandising and more. Fifty-five staffers (of 495) dedicated to promotion. Did Rayovac’s biggest-ever promo, holiday 2003 tie-in with Dr. Seuss’ The Cat in the Hat dangling two prize options (“This Thing or That”). Helped Dial Corp. and Woman’s Day find the Messiest Laundry Room in America. New in 2003: Sam’s Town, Crown Bank, WD-40, PetSmart.

    Net Revenue
    2003: $4,910,000
    2002: $3,950,000
    2001: $2,850,000
    2-YR Growth ’01-’03: 72%
    Agency Age: 8
    Net Revenue/Employee: $89,273

20. THE MARKETING STORE
    One Lincoln Center, 18 W. 140 Butterfield Road, Suite 1600, Oakbrook Terrace, IL 60181
    Phone: (630) 693-1400
    URL: www.themarketingstore.com
    Ownership: HAVI Group
    CEO: Graham Kemp

    Key Clients: McDonald’s Corp., Nissan North America, General Mills, Walkers, Diageo

    At a Glance: Guideded McDonald’s return to games with Winning Time (March 2003) and Best Chance Monopoly (summer 2003) with Best Buy. Parlayed Nissan Canada relationship to win direct-marketing work for North America. Paired client Keebler with Dairy Mgmt. Inc. for in-store displays leveraging parent Kellogg’s tie to Finding Nemo. New in 2003: Nissan North America, Verizon. Parent HAVI Group services McDonald’s worldwide (foodservice, supplies, equipment).

    Net Revenue
    2003: $35,416,000
    2002: $34,986,000
    2001: $28,270,000
    2-YR Growth ’01-’03: 25%
    Agency Age: 17
    Net Revenue/Employee: $212,072

21. CIVIC ENTERTAINMENT GROUP
    520 8th Avenue, 22nd Floor, New York, NY 10018
    Phone: (212) 426-7006
    URL: www.cegny.com
    Ownership: Independent
    CEO: Stuart Ruderfer & David Cohn

    Key Clients: A&E, The History Channel, Showtime, AOL, eBay

    At a Glance: Scored producer credits for A&E documentary Airline after persuading Southwest Airlines to participate. Engineered the White House’s first-ever promo tie-in for History Channel’s Save Our History restoration/education project, with First Lady Laura Bush as spokesperson. Consistently impressive tune-in promos. New in 2003: AOL, eBay, Discovery Kids, Lowes, Comcast (all project).

    Net Revenue
    2003: $1,410,000
    2002: $706,783
    2001: $538,804
    2-YR Growth ’01-’03: 162%
    Agency Age: 5
    Net Revenue/Employee: $117,500

22. FRANKEL
    111 E. Wacker Drive, Chicago, IL 60601
    Phone: (312) 552-5000
    URL: www.frankel.com
    Ownership: Publicis Groupe
    CEO: Dick Thomas

    Key Clients: AT&T Wireless, Centers for Disease Control, McDonald’s, United Airlines, Visa USA

    At a Glance: Last time in the PROMO 100. Became cornerstone to ARC North America in January 2004 via Publicis consolidation that may absorb more Publicis-owned shops this year. ARC revenues estimated at $100-$110 million; Frankel veteran Dick Thomas leads about 600 staffers in five offices. New in 2003: Coca-Cola, Diageo, Gateway, Procter & Gamble, Simon Malls, U.S. Army, Whirlpool. Lost CVS, ConAgra, Gingiss.

    Net Revenue
    2003: *$93,230,000
    2002: *$83,000,000
    2001: $89,826,000
    2-YR Growth ’01-’03: 4%
    Agency Age: 42
    Net Revenue/Employee: *$198,362

23. NOBLE WORLD COMMUNICATIONS
    2155 W. Chesterfield Blvd., Springfield, MO 65807
    Phone: (417) 875-5000
    URL: www.noble.net
    Ownership: Independent
    CEO: Robert Noble

    Key Clients: Tyson, Ingersoll Rand, MasterFoodServices, Gerber, McCormick

    At a Glance: Food specialists serve promotions, ads, direct marketing, B2B (think foodservice), package design, merchandising. State-of-the-art test kitchen in Chicago office hosts product R&D. Piloted Schwan’s Red Baron cafeteria coup in 2002-03, a past PRO Award winner. New in 2003: Frito-Lay, American Dairy Brands.

    Net Revenue
    2003: $11,374,681
    2002: $10,837,249
    2001: $8,206,449
    2-YR Growth ’01-’03: 39%
    Agency Age: 35
    Net Revenue/Employee: $39,772

24. PROMOTION GROUP CENTRAL
    444 N. Orleans Street, Suite 400, Chicago, IL 60610
    Phone: (312) 467-1300
    URL: www.promogroup.com
    Ownership: Independent
    CEO: Kelly Drumm

    Key Clients: Levi Strauss, 7-Eleven, JVC, Pacific Trail

    At a Glance: High-quality creative puts it at the No. 17 slot for campaign-work ranking. Paired Levi’s with Sears, Pizza Hut for cross-ruff coupons (buy jeans, get pizza; buy pizza, get discounts on jeans). Ran Radio Shack’s Go for the Dough employee incentive program. New in 2003: Home Depot, Pizza Hut. (See profile on p. 84.)

    Net Revenue
    2003: $3,462,481
    2002: $2,089,758
    2001: $2,339,901
    2-YR Growth ’01-’03: 48%
    Agency Age: 34
    Net Revenue/Employee: $173,124

25. HARWOOD MARKETING GROUP
    15303 N Dallas Parkway, Suite 1410, Addison, TX 75001
    Phone: (972) 458-4670
    URL: www.harwoodmarketing.com
    Ownership: Independent
    CEO: Forest Harwood

    Key Clients: Arch Chemicals, Kimberly-Clark, Nokia, Cricket Communications, Cargill

    At a Glance: First showing in the Top 25, thanks to steady growth, mostly through new clients. New in 2003: Cricket Communications, Cargill, LSG Sky Chefs, Corona/Gambrinus. Back-to-school work for FlipIt! Cakes more than doubled sales. Combined Cricket offers under “moving” theme. Launched Web site for Sterling Silver meats.

    Net Revenue
    2003: $5,081,219
    2002: $3,720,134
    2001: $2,798,713
    2-YR Growth ’01-’03: 82%
    Agency Age: 16
    Net Revenue/Employee: $133,716

* Revenue estimated by PROMO editors; not verifiable.