Packaging style, color and shape play an enormous role in consumer packaged goods, alcohol and other categories sales. Just the look of a sumptuous image of chocolate chip cookies on a package or the beauty in the design of a bottle of flavored vodka can spark an impulse purchase. However, Britain’s plan to force tobacco companies to sell their products in standardized packages next year is sending shivers down the spines of consumer packaged goods marketers, particularly those selling junk food and alcohol.
“Catastrophic effects” and “dramatic” consequences are some of the terms being thrown around by some major brands as part of the effort to prevent Britain from following through on its plan. Here’s what you need to know.
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