Were we talking advertising clutter? See this brief selection from David Freedman’s Inc article from August 2005:
“The world is awash in advertising clutter. For decades marketers have been spending more and more to try to get their message out — only to find their pitches drowned out in a sea of noise generated by countless other marketers trying to do the same thing. In effect, companies have been paying big bucks to be ignored. Now, inspired by the Internet’s ability to do a better job of targeting prospects and measuring results, advertisers are dreaming up new ways to break through the clutter and connect with potential customers at a lower cost.”
(hmmm. Sounds like the CHIEF MARKETER sales pitch!)
-Hershel Sarbin,
Publisher
Network
