PR/Comms
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Digital & Technology
Break Through the LinkedIn Noise by Avoiding Four Mistakes
Standing out on LinkedIn is possible, especially by avoiding these four mistakes.
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Digital & Technology
Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal
At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the PR Lions Grand Prix for Idea Creation for their “Misheard Version” campaign for Specsavers. Ogilvy PR also earned big accolades […]
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Digital & Technology
5 Gold Medal Tips to Make You a Top PR Presenter
By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.
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Digital & Technology
Setting and Owning the Narrative: 3 Considerations for PR Practitioners
Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.
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Digital & Technology
Five Ways AI Is Transforming Media Monitoring In 2024
As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.
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Social Media & SEO
How H&R Block Creatively Utilizes Trending Social Platforms
Ahead of PRNEWS’ next session in its Digital Learning Series, Social Media for PR Campaigns on July 17, we spoke with a presenter for the event, Carolyn Cohen, Senior Marketing Manager-Social Media at H&R Block.
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Corporate Social Responsibility
PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report
This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.
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Media Relations
A New Method to Measure Media Relations for Business Growth
This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.
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Crisis Management
The Impact of Digital Innovation on Healthcare Industry Communications
While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.
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Media Relations
Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success
With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.
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