PR/Comms
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Media Relations
Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies
In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.
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Digital & Technology
Why PR Will Eclipse Content Through AI-Powered Search
How AI-powered search engine recommendations will make earned PR placements more impactful than ever.
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Branding/Marketing
Book PR Embraces Digital Media
Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
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Crisis Management
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
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Media Relations
Should a Brand Enter a High-Traffic News Cycle?
During high-traffic news cycles—including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news.
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Crisis Management
Crisis of Communication: The Secret Service’s Leadership Failure
Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.
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Digital & Technology
The Harris Campaign’s Subject Lines Slay It All
Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.
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Branding/Marketing
Top Tips: PR Advice for Overnight Sensations
For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.
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Crisis Management
[VIDEO] PRNEWS Live Discusses How to Combat Narrative Attacks Created by Disinformation
This chat with Blackbird.AI aims to equip businesses with the tools and strategies needed to protect their brand from the harmful effects of narrative attacks.
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Crisis Management
PR Roundup: Trump and NABJ Outrage, New Boeing CEO, Ice Bucket Challenge Lives
In this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.
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