PR/Comms
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Digital & Technology
Disability Pride Month: Moving Beyond Tokenism to Authentic Representation
By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.
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Branding/Marketing
What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash
The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.
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Crisis Management
CrowdStrike Outage Shows Ripple Effects of Adjacent Crisis and the Value of Readiness
Much has been reported about the good work of CrowdStrike in responding to its crisis. While the impacts were widespread and brought global implications, company leaders did a strong job getting out to communicate early and often. But what about the adjacent companies impacted BY the outage? They were the collateral damage. Unwittingly dragged into […]
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Branding/Marketing
PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever
This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]
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Social Media & SEO
Measuring Brand Reputation: Top Challenges, Tactics and Tools
PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, took place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss the latest challenges, tactics and tools for measuring and evaluating reputation.
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Crisis Management
Sorry, Not Sorry: Did CrowdStrike’s CEO Really Owe the Public an Immediate Apology?
If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.
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Diversity, Equity & Inclusion
Understanding Misogynoir and its Impact on Public Relations
Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.
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Social Media & SEO
Biden Breaks His Own News, Bypasses Mainstream Media
Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.
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Digital & Technology
AI and Communications Analytics: A Match Made in Heaven
Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.
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Digital & Technology
Social Media for PR Campaigns: Adapt for a New Audience
While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.
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