PR/Comms

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  Crisis Management

  MLB and Ohtani: Building a Crisis and Reputation Plan When in a Pickle

  Following the news of Shohei Ohtani’s involvement with an illegal bookmaker in California, the MLB is stuck between a rock and a hard place. Our author summarizes the scandal and provides a crisis communications format that should have been followed.

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  Branding/Marketing

  Measuring PR and Comms Success With Customized Client-Aligned KPIs

  PR and comms are almost never about a single point in the funnel. That’s where a set of customized KPIs come into play. Our author looks at how to develop them, emphasizing that the key is to align them with business marketing goals.

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  Crisis Management

  PR Roundup: the Power of Age, Ohtani’s Non-Presser and Observer Called Out

  This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

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  Corporate Social Responsibility

  [VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference

  Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

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  Digital & Technology

  PRNEWS Announces Winners of 2024 Impact Communications Awards

  PRNEWS today announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large. Winners are the campaigns, initiatives, and communicators—both internal and external—that are advancing the fight for global change.

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  Branding/Marketing

  Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

  Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

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  Diversity, Equity & Inclusion

  Advice for the Next Generation of Women Financial Communications Leaders

  In an interview, Beth Ardoin, Chief Communications Officer at First Horizon, shares insights into her career journey and offers advice for the next generation of women communications leaders.

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  Branding/Marketing

  How OkCupid’s Marketing and Communications Team Uses Generative AI

  Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.

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  Branding/Marketing

  PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways

  This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. 

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  Influencer Marketing

  E-commerce and PR: A Symbiotic Relationship

  The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

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