Shopper/Retail
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Trendwatch
Nike increases Olympic marketing spend as ‘Number One Investment”
Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]
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Trendwatch
On-site ads: How retailers can capitalize on owned advertising
The influence of retailer websites on consumer purchasing decisions has seen a significant rise, with 25% of surveyed U.S. shoppers reporting being swayed by products advertised on in-house platforms, according to a new study. Additionally, ads on retailers’ apps persuade an extra 15% of consumers to make purchases. This underscores the growing opportunity for retailers […]
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Tech & AI
Best Buy’s AI revolution: Enhanced customer support
Best Buy is set to revolutionize customer service with a generative AI-powered virtual assistant, offering self-service options through its website, app and customer service calls. Developed in collaboration with Google Cloud and Accenture, the technology is slated for launch later this summer. As the retailer adapts to evolving consumer needs, this innovative approach comes alongside […]
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Tech & AI
Knot Standard & Billy Reid merge
Custom-made apparel retailer Knot Standard will merge with apparel brand Billy Reid. Billy Reid will take immediate control of Knot Standard’s eight retail locations, integrating these into its existing operations to offer a combined total of 19 locations nationwide. “Joining and rebranding our stores with Billy Reid represents more than a business decision; it’s a […]
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H&M’s Marketing Strategy Modifications
The recent Red Sea crisis has prompted H&M, the world’s second-largest fashion retailer, to make strategic adjustments in its marketing campaigns for the Spring/Summer season. CEO Daniel Erver revealed that the company postponed the launch of certain campaigns to accommodate shipping delays caused by the crisis, ensuring minimal disruption to customer access. With shipping routes […]
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Inside the Concerns Over Walmart-Vizio Deal
Walmart’s $2.3 billion acquisition of Vizio has sent ripples through the marketing industry, particularly among advertisers and ad-buying agencies that heavily rely on Vizio’s data tracking millions of consumers’ viewing habits. Vizio, a leading player in the connected-TV market, utilizes automatic content recognition (ACR) technology to provide precise data on consumer behaviors, aiding marketers in […]
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Trendsetting Tactics: Stanley Targets Male Consumers
Stanley, known for its iconic vacuum-insulated water bottles, is shifting its focus from its predominantly female customer base to include men. With its annual revenue soaring to $750 million in 2023, largely due to the success of its 40-ounce Quencher bottle, Stanley aims to replicate its blockbuster growth among male consumers. The company plans to […]
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Data-Driven Success: CMOs Lead Transformation Efforts
For retail brands, Chief Marketing Officers (CMOs) are at the forefront of innovation and adaptation. With consumer behavior changing rapidly and technology constantly advancing, CMOs are embracing data-driven insights, leading strategic evolution, and spearheading transformation efforts within their organizations. Abercrombie and Fitch is utilizing their data to continue serving their consumer on their growth journey, […]
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Trendwatch
Retail Renaissance: Navigating Location Intelligence
As the economy remains uncertain, retailers are turning to innovative approaches to secure optimal store locations. With the aid of cellphone data and advanced analytics, companies are gaining unprecedented insights into consumer behavior, reshaping their strategies for expansion. Americans still are spending, prompting retailers to leverage location data to pinpoint prime locations. It’s essential to […]
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Trendwatch
Consumer Resilience Defies Retailer Expectations
In a landscape marked by economic uncertainties, consumer behavior continues to defy expectations, reshaping the marketing strategies of companies across industries. Despite concerns over the economy, Americans are displaying resilience in their spending habits, fueling what economists and finance chiefs have termed “revenge” and “doom” spending. As discretionary spending persists amidst inflation and decreasing consumer […]
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