Shopper/Retail
-
Tech & AI
Google drops plan to end third-party cookies
After years of anticipation, Google announced it will not phase out third-party cookies after all. Cookies track consumers across the web and help marketers serve relevant advertisements to target consumers. In 2020, the giant had announced that due to privacy concerns, it would phase out cookies on its Chrome browser. However, after pushback from […]
From
-
Trendwatch
Amazon’s best Prime Day ever
Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day. Amazon said it sold more than 200 million items during the 48-hour sale July 16-17. Amazon offered millions of deals to its 200 million paid Prime loyalty program members. Amazon […]
From
-
Most Read
Q&A: U.S. Polo Assn. CEO grows brand with Olympic event
J. Michael Prince, CEO of the official apparel brand of the United States Polo Association, sits down with Multichannel Marketer to discuss event marketing and how it plans to use organic content to drive a 20% lift during the 2024 Olympic Games. The 2024 Olympics will have a tremendous impact on the U.S. Polo Assn. […]
From
-
Trendwatch
Etsy’s new marketing campaign highlights its handmade vision
Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods. The campaign includes videos of sellers creating unique products by hand. One advertisement features a robotic arm at the start that is broken at the end of the video. “Recently, […]
From
-
Trendwatch
Inflation squeezes back-to-school spending
Most shoppers plan to spend less this year for back-to-school purchases as they struggle with personal finances, according to Deloitte’s 17th annual back-to-school survey. The consulting firm surveyed 1,198 U.S. parents of school-aged children in May 2024. Back-to-school spending per child, by income bracket Deloitte estimates that shoppers will spend $586 per child for […]
From
-
Tech & AI
Amazon adds generative AI chatbot to its app
Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an orange, teal and star icon. On a product page, a shopper can tap on the icon and ask the […]
From
-
Trendwatch
Glossier becomes official beauty partner of USA Basketball
Skincare and cosmetics brand Glossier announced it will be the official beauty partner with the USA Basketball Women’s National Team as the team prepares for the 2024 Summer Olympic Games in Paris. With the announcement, Glossier will gift the 2024 USA Basketball Women’s National Team packages of skincare and makeup products and “will have a […]
From
-
Tech & AI
Toys R Us debuts an all-AI created ad
Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female voice telling the origin story of Toys R Us. The boy depicts Toys R Us founder Charles Lazarus and how he came […]
From
-
Most Read
Saks to acquire Neiman Marcus for $2.65 billion, with Amazon and Salesforce as investors
HBC, parent company of apparel merchant Saks Fifth Avenue, plans to acquire apparel retail chain Neiman Marcus Group, parent company of Neiman Marcus and Bergdorf Goodman, for $2.65 billion. Once the transaction closes, HBC (Hudson’s Bay Company) will establish Saks Global. That company will include Saks Fifth Avenue, Saks Off 5th, Neiman Marcus and Bergdorf […]
From
-
Tech & AI
GenAI powers eBay’s new seller tools
EBay’s casual sellers need sophisticated tools. And generative artificial intelligence is the vehicle to get that job done. That’s what the marketplace giant determined last year when it started doubling down on investing in the seller experience for its casual sellers, said Xiaodi Zhang, vice president of seller experience at eBay. Most recently, eBay debuted […]
From
