Shopper/Retail
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Most Read
Partner Content: How Malbon ships 1400% more orders per month with ShippingTree
When popular golf lifestyle brand Malbon entered high growth mode, they turned to ShippingTree to unlock customized fulfillment operations that catered to their omnichannel approach. Read the Full Case Study
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Q&A: Figs CMO shares long-term strategy for Olympic partnership
Bené Eaton, chief marketing officer at Figs, shares how the scrubs manufacturer secured the first-ever partnership to outfit the U.S. medical at the Olympics, how it marketed the initiative and lessons learned for future games. For three Olympic and Paralympic Games, Figs will be the apparel brand outfitting the 250 U.S. healthcare professionals on site. […]
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Tech & AI
Shoppers embrace generative AI
Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey. At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]
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Trendwatch
Online holiday sales surge 8.4% to $241.4 billion for 2024
Adobe released its 2024 online holiday shopping trends: Paid search drives the most retail sales this holiday season at nearly 30% of revenue. But influencers increase their share of holiday sales the most and convert shoppers nine-times higher than social media overall. U.S. online holiday sales increased 8.4% year over year, reaching a record of […]
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Tech & AI
Three ways Newell Brands is using generative AI for marketing
Melanie Huet, president of brand management and Innovation at Newell Brands shares three ways the company is using generative artificial intelligence in its marketing efforts including for an insights analysis tool, consumer personas for market research and for innovation speed. The ROI and employee adoption from its efforts are real. Newell Brands is the global […]
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Trendwatch
Super Saturday brings in big bucks for mass merchants, off-price retailers and Ulta
The last Saturday before Christmas, Dec. 21, drove many shoppers to the store, with foot traffic surging compared to a typical Saturday in the holiday season. Beauty stores surpassed their pre-pandemic foot traffic levels, while department store foot traffic decreased 25% compared with Super Saturday 2019. The Saturday before Christmas Day, Dec. 21, dubbed […]
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Trendwatch
How AS Beauty can acquire customers profitability even during the holidays
AS Beauty, owner of cosmetic brands Bliss, Laura Geller Beauty and more, discusses the challenges of having an accurate picture of customer acquisition costs across all channels, in this interview with Multichannel Marketer’s sister publication AdExchanger. As long as AS Beauty is efficiently hitting the CAC targets it sets for its brands, it’s willing to […]
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Why acquiring male customers might be a cakewalk for bridesmaid dress brand Revelry
Bridesmaid dress retailer Revelry plans to market its new men’s line of suits to the same target customers as it does bridesmaid dresses: the bride. Revelry’s senior director of marketing shares more, plus attribution challenges of tying its marketing campaigns to sales. Bridesmaid dress retailer Revelry wants to be the go-to destination for brides […]
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Trendwatch
The most-read retail marketing stories of 2024
Top reads include Q&As with executives from Home Depot, Balsam Brands and Nalgene. Multichannel Marketer launched in Q2 2024 and we’ve been fortunate to have grown a loyal reader base over the past few months. Thank you all for taking the time to get to know us. Below are the most-read stories since our launch. […]
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Tech & AI
Style quiz increases conversion, decreases returns at Carve Designs
Carve Designs vets all of its technology deployments on if it will produce a high return on investment, CEO Thayer Sylvester says. The style quiz checks all the boxes but robust personalization has not proved its worth yet. Apparel brand Carve Designs wants shoppers to find their ideal swimsuit fast, buy it and then keep […]
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