Multichannel Marketer Archives - Page 4 of 16

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Hello readers! With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey. Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]

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Trendwatch

Why marketers need a C-level title

It’s becoming more common for the top marketing position at a brand to sit below the C-suite. This leaves the marketing head demoted from the decision-making table and often detached from enterprise strategy. Too often marketers are turned to as storytellers rather than drivers of corporate strategy and revenue. Yet, CEOs who place marketing at the core […]

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Trendwatch

Brands that feature user generated content boast higher AOVs, web visits

Shoppers trust other customers. And a retailer showcasing user generated content is the proof shoppers need, according to a new report from social media management vendor Emplifi. Brands that incorporate user generated content onto their web pages receive three-times more websites than brands that don’t, according to Emplifi data based on 200 brand clientss from October […]

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Exploding Kittens hides limited ‘Goth’ edition games at Target stores for Black Friday

Game manufacturer Exploding Kittens aims to make shopping more fun by hiding limited editions of two of its recently released games at every Target store. VP of marketing Daisy Ritz says the strategy aims to create buzz online and cement loyalty to its brand. As a game manufacturer, Exploding Kittens wants to ensure its customers are […]

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Trigger Marketing: Best Practices for B2B & B2C Marketing Success

Join Deluxe and Chief Marketer as we dive into the complex world of trigger marketing. In this discussion, we’llexplore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.Regardless of your industry, you’ll discover how to create seamless customer journeys that react instantly tochanging customer behaviors.

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Tech & AI

Nordstrom refreshes its app with more editorial content, generative AI

Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program. The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]

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Trendwatch

Can CEO Joe Megibow turn Casper around?

Megibow is still in his first year as CEO of Casper, the once DNVB mattress darling. Megibow sits down with Multichannel Marketer to discuss rightsizing the business, its focus on customer service, the role of stores and profitability. By 2025, mattress brand Casper will be profitable. And growing, said Casper CEO Joe Megibow. Megibow — […]

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Michaels brings its marketplace to real life

Arts-and-crafts retail chain Michaels is hosting its marketplace sellers in stores to sell their goods. The initiative aims to drive awareness to its handmade marketplace MakerPlace. Michaels is bringing its marketplace sellers into its stores to increase the visibility of its new handmade marketplace. Michaels launched its marketplace, called MakerPlace, in fall 2023. The […]

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Trendwatch

Etsy launches ‘Where’s Waldo?’ holiday ad campaign

Etsy is marketing itself as go-to shopping destination for unique gifts. The marketplace said gifts continue to grow its share of overall gross merchandise sales. For the 2024 holiday season, Etsy is positioning itself as a place for shoppers to purchase unique gifts that give the sentiment, “I see you.” The handmade marketplace debuted a “Where’s […]

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Select Brands eliminates unauthorized re-sellers on Amazon by switching to 3P

Select Brands forgoes reliable wholesale sales with Amazon in favor of being able to control its pricing as a marketplace seller. If a brand wants to control its price on Amazon, it might have better luck as a third-party marketplace seller than as a first-party seller. At least that’s what small kitchen appliance company […]

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