Shopper/Retail
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Most Read
Retail marketers react to Google’s cookie deprecation reversal
Cookie depreciation is no longer a looming threat, but retail marketers still need to prepare for shoppers opting out of tracking. Google’s recent announcement that it will not phase out third-party cookies gives retail marketers more time to adjust their marketing strategy and bolster their first-party data. Cookie-based advertising allows marketers to track consumers […]
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Trendwatch
Publicis Groupe to acquire influencer marketing platform Influential
Communications company Publicis Groupe recently announced it plans to acquire Influential, an influencer marketing company. Influential uses AI to match bands with an influencer’s audience. The vendor has 300 brand clients, including Ulta, Amazon, DoorDash and McDonald’s, and has 3.5 million influencers in its network. Influential has access to and data on 90% of global […]
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Tech & AI
How AI boosts Ghirardelli’s conversion rate
Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases the global chocolate brand’s conversion rate. Pam Perino has an endless number of product detail pages to manage, said the digital content operations and development manager at Ghirardelli […]
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Tech & AI
Sam’s Club launches ads on Scan and Go app
Sam’s Club is the latest retail chain to allow outside brands to advertise to its shoppers while in store. This July, the Walmart-owned club store announced it will expand its retail media platform MAP to Sam’s Club’s mobile checkout app feature Scan and Go. With Scan and Go, shoppers can use their app to […]
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Tech & AI
Google drops plan to end third-party cookies
After years of anticipation, Google announced it will not phase out third-party cookies after all. Cookies track consumers across the web and help marketers serve relevant advertisements to target consumers. In 2020, the giant had announced that due to privacy concerns, it would phase out cookies on its Chrome browser. However, after pushback from […]
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Trendwatch
Amazon’s best Prime Day ever
Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day. Amazon said it sold more than 200 million items during the 48-hour sale July 16-17. Amazon offered millions of deals to its 200 million paid Prime loyalty program members. Amazon […]
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Q&A: U.S. Polo Assn. CEO grows brand with Olympic event
J. Michael Prince, CEO of the official apparel brand of the United States Polo Association, sits down with Multichannel Marketer to discuss event marketing and how it plans to use organic content to drive a 20% lift during the 2024 Olympic Games. The 2024 Olympics will have a tremendous impact on the U.S. Polo Assn. […]
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Trendwatch
Etsy’s new marketing campaign highlights its handmade vision
Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods. The campaign includes videos of sellers creating unique products by hand. One advertisement features a robotic arm at the start that is broken at the end of the video. “Recently, […]
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Trendwatch
Inflation squeezes back-to-school spending
Most shoppers plan to spend less this year for back-to-school purchases as they struggle with personal finances, according to Deloitte’s 17th annual back-to-school survey. The consulting firm surveyed 1,198 U.S. parents of school-aged children in May 2024. Back-to-school spending per child, by income bracket Deloitte estimates that shoppers will spend $586 per child for […]
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Tech & AI
Amazon adds generative AI chatbot to its app
Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an orange, teal and star icon. On a product page, a shopper can tap on the icon and ask the […]
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