Multichannel Marketer Archives - Page 2 of 12

Lowe’s CMO chats loyalty and value perception at Shoptalk

Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson. Jennifer Wilson, chief marketing officer at Lowe’s, is digging into loyalty and value. The home improvement chain executive detailed ways, such as its new loyalty program and children’s classes, […]

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How TikTok views compound Amazon sales at Tangle Teezer

If a brand wants to be on Page 1 of Amazon search results, it has to buy an ad or bring in significant web traffic from outside of Amazon, said Courtney Sheahan, director of sales at hairbrush brand Tangle Teezer. She’s seen this first hand. “If you are driving traffic from, let’s say TikTok to […]

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Rent the Runway CEO Jennifer Hyman celebrates 15 years of Rent the Runway with return to founder mentality

At Shoptalk Fall, the co-founder discusses operating at the pace of a startup, Rent the Runway’s new subscription tier and how the fashion industry has changed over the past 15 years. It’s all about the pace of innovation and change, said Rent the Runway co-founder and CEO Jennifer Hyman in her keynote address at the […]

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No halo effect for other retailers during Amazon’s Big Deal Days

Amazon’s October sales event boosted its own bottom line, but the halo effect that typically occurs for other retailers during an Amazon sale did not appear. Amazon.com Inc.’s October sales event for its Prime loyalty program members — dubbed Prime Big Deal Days — brought in more sales and items sold during the two-day event […]

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Q&A with Home Depot’s retail media VP: Time to unify and scale

Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ad platform, dubbed Orange Access, to help its suppliers manage their retail media buys within its retail media network Orange Apron Media. The new […]

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Revealed: the most popular shopping apps in 2024

In a global comparison, Amazon ranks No. 5 on list of popular shopping apps. Temu and Shein took the top spots for the most popular global shopping apps in 2024, according to a study from Setapp, a membership of curated apps. Setapp ranked the apps based on the number of global consumer downloads in 2023, […]

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Tech & AI

GlassesUSA CMO chats new AI recommendation tool that decreases product returns

Chief marketing officer Arie Tom discusses GlassesUSA’s new tool that uses artificial intelligence to scan a shopper’s face and suggest tailored product recommendations. The customer experience feature increases conversion and decreases returns. GlassesUSA.com’s new product recommendation tool uses artificial intelligence to help shoppers sort through its inventory of 10,000 frames to find the right […]

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Five quick takeaways for marketers from LeadsCon Connect

Multichannel Marketer’s sister brand LeadsCon had its fall networking event LeadsCon Connect in Chicago in late September. I swung by to learn more about lead generation in the home services, healthcare and insurance industries. Here are a few best practices from industry leaders that retail marketers can apply: Include your top customer service agents in company […]

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Halloween sales to decrease and are more spread out

At 47%, nearly half of Halloween shoppers will begin shopping for the holiday before Oct. 1, according to the National Retail Federation survey of 7,945 consumers conducted Sept. 3-8 by Prosper Insights & Analytics. Overall, 72% of consumers plan to celebrate Halloween in 2024, which is on par with previous years. The average Halloween spend […]

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Tech & AI

Marleylilly’s marketing team doubles its SMS conversion rate with new AI tool

Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it. Marleylilly’s marketing team was ready to beat its AI marketing tool. The web-only retailer of customized apparel has used SMS and email marketing platform […]

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