Shopper/Retail
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Tech & AI
Amazon is selling its retail media ad technology to other merchants
Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks. Amazon generated nearly $47 billion in advertising revenue in 2023. And in January, Amazon announced that it is allowing other retailers to use the technology that powers this lucrative experience. The Amazon Retail Ad Service allows […]
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Partner Content: How Hiyo reduced fulfillment costs by 32% with ShippingTree
Fast-growing beverage brand Hiyo partnered with ShippingTree to reduce costs with optimized packaging and a seamless, multinode fulfillment strategy. Read the Full Case Study
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Trendwatch
The top 3 things on Lululemon CEO Calvin McDonald’s to-do list
At the NRF ’25 conference, Lululemon CEO Calvin McDonald discusses how the brand manufacturer has doubled its sales twice in the past six years and how it plans to do it again. Lululemon is ahead of schedule for its target revenue goal of $12.5 billion in annual sales by 2026. And it plans to […]
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Partner Content: How Malbon ships 1400% more orders per month with ShippingTree
When popular golf lifestyle brand Malbon entered high growth mode, they turned to ShippingTree to unlock customized fulfillment operations that catered to their omnichannel approach. Read the Full Case Study
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Q&A: Figs CMO shares long-term strategy for Olympic partnership
Bené Eaton, chief marketing officer at Figs, shares how the scrubs manufacturer secured the first-ever partnership to outfit the U.S. medical at the Olympics, how it marketed the initiative and lessons learned for future games. For three Olympic and Paralympic Games, Figs will be the apparel brand outfitting the 250 U.S. healthcare professionals on site. […]
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Tech & AI
Shoppers embrace generative AI
Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey. At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]
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Online holiday sales surge 8.4% to $241.4 billion for 2024
Adobe released its 2024 online holiday shopping trends: Paid search drives the most retail sales this holiday season at nearly 30% of revenue. But influencers increase their share of holiday sales the most and convert shoppers nine-times higher than social media overall. U.S. online holiday sales increased 8.4% year over year, reaching a record of […]
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Tech & AI
Three ways Newell Brands is using generative AI for marketing
Melanie Huet, president of brand management and Innovation at Newell Brands shares three ways the company is using generative artificial intelligence in its marketing efforts including for an insights analysis tool, consumer personas for market research and for innovation speed. The ROI and employee adoption from its efforts are real. Newell Brands is the global […]
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Super Saturday brings in big bucks for mass merchants, off-price retailers and Ulta
The last Saturday before Christmas, Dec. 21, drove many shoppers to the store, with foot traffic surging compared to a typical Saturday in the holiday season. Beauty stores surpassed their pre-pandemic foot traffic levels, while department store foot traffic decreased 25% compared with Super Saturday 2019. The Saturday before Christmas Day, Dec. 21, dubbed […]
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How AS Beauty can acquire customers profitability even during the holidays
AS Beauty, owner of cosmetic brands Bliss, Laura Geller Beauty and more, discusses the challenges of having an accurate picture of customer acquisition costs across all channels, in this interview with Multichannel Marketer’s sister publication AdExchanger. As long as AS Beauty is efficiently hitting the CAC targets it sets for its brands, it’s willing to […]
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