Shopper/Retail
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European apparel brand Primark makes marketing push in the U.S.
Rene Federico, former marketing executive from Nike and Converse, joins Primark to ignite brand awareness in the U.S. Primark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] […]
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Tech & AI
Home Depot continues to add features to its retail media network
The Home Depot hosted its second InFronts event for brand advertisers on its retail media network, Orange Apron Media, in April at Truist Park in Atlanta. The home improvement retail chain unveiled several new features on its platform, such as geotargeting capabilities for on-site ads, to the roughly 350 suppliers who attended in person, and […]
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Five Below taps former Forever 21 marketer as its new CMO
Discount retail chain Five Below named Jacob Hawkins as its new chief marketing officer. Hawkins was most recently the chief marketing, digital and omni officer at Forever 21. Prior, he held executive roles at Belk, Groupon, Aeropostale and Overstock.com. Five Below made the announcement on its most recent earnings call on March 19, according to […]
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Tech & AI
5 key takeaways from Shoptalk 2025
The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point. The show, which took place March 25-27, attracted […]
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‘Mr. Wonderful’ shares his top marketing tips at Shoptalk
Venture capitalist Kevin O’Leary, known as Mr. Wonderful from the TV show Shark Tank, talks TV ads, ROAS and more consumer brand growth tips at Shoptalk. After investing in dozens of companies, venture capitalist Kevin O’Leary — also known as “Mr. Wonderful” — shared top keys to growth in his keynote session, “Creating and growing new […]
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Trendwatch
Lowe’s has top in-store customer service
An analysis of Google reviews that mention store associates from top retail chains reveals the best and worst in-store customer service. Lowe’s has the top in-store associates across its retail chain, according to a new report from review management platform Chatmeter. Chatmeter used its artificial intelligence-powered software to analyze more than one million Google Reviews from […]
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True Religion CMO taps celebrities to boost brand
Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March. Marketing initiatives giving a boost to the brand include having both paid and organic content from celebrities through its “Team True” […]
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Trendwatch
Wayfair to open second large physical store
Building on the success of its Chicagoland store, Wayfair announces it will open a large store in Atlanta in 2026. Home furnishings giant Wayfair announced this week it plans to open its second large-format store in Atlanta in 2026. The 150,000-square-foot store will sell offer a variety of styles across all of its home […]
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Macy’s to create TV show based on women in retail
Macy’s will develop a scripted TV show featuring women executives who were instrumental in the founding of American department stores based on the best-selling novel ‘When Women Ran Fifth Avenue.’ Department store Macy’s just announced it plans to develop a scripted TV series based on the best-selling novel, “When Women Ran Fifth Avenue: Glamour […]
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Trendwatch
Many discover products on social media but few purchase
A new survey finds 73% of shoppers find products on social media but only 10% purchase there. Shoppers find products on social media, they are just buying them elsewhere. In fact, 73% of shoppers say they regularly find products while browsing social media but only 10% go on to make the purchase within the platform, according […]
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