Shopper/Retail
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Macy’s to create TV show based on women in retail
Macy’s will develop a scripted TV show featuring women executives who were instrumental in the founding of American department stores based on the best-selling novel ‘When Women Ran Fifth Avenue.’ Department store Macy’s just announced it plans to develop a scripted TV series based on the best-selling novel, “When Women Ran Fifth Avenue: Glamour […]
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Trendwatch
Many discover products on social media but few purchase
A new survey finds 73% of shoppers find products on social media but only 10% purchase there. Shoppers find products on social media, they are just buying them elsewhere. In fact, 73% of shoppers say they regularly find products while browsing social media but only 10% go on to make the purchase within the platform, according […]
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Tech & AI
The Home Depot invests in AI shopping tools
The Home Depot debuted an artificial intelligence-powered chat feature that can answer shopper questions and suggest products. Home improvement retail chain The Home Depot debuted artificial intelligence-powered shopping tools on its ecommerce site that will answer how-to and product questions. The Home Depot trained the tool, dubbed Magic Apron, using a large language model, […]
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Exclusive Q&A: Munchkin’s video marketing strategy for its new nipple shield
Baby products brand Munchkin may have an uphill battle getting approval for the creative for its new patented nipple shield. The just-launched product took a decade to develop and is best understood with a video, said Kristin Pagano, GM of infant nutrition. The former VP of marketing at Munchkin discusses the details of its marketing campaign […]
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Tech & AI
New CEO at David’s Bridal to usher in ‘aisle-to-algorithm’ strategy
David’s Bridal aims to shift to an asset-light business model, focused on its retail media network, marketplace and new apparel categories. Bridal gown retailer David’s Bridal named Kelly Cook, the chain’s former president of brand, technology and finance, as the new CEO effective April 1. Cook will lead David’s Bridal into an asset-light […]
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Trendwatch
Mom influencers and UGC are top marketing tools for kids apparel brand PatPat
When it comes to family matching outfits, the best marketing is often user generated content. Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer. Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]
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Why Naturepedic says media buying agencies are unnecessary
Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why. Organic mattress brand Naturepedic had its largest growth year in the company’s 22-year history in 2024 and is already achieving a higher growth rate for 2025 than it did by this time last year, […]
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Tech & AI
AI-driven search results increase AOV at Freedom Furniture
Freedom Furniture opts for artificial intelligence to power its on-site search, product recommendations and merchandising to save time and improve the shopper’s journey. Australian-based Freedom Furniture is on a digital transformation journey to reinvigorate its brand and cater to a younger generation, said Paula Mitchell, digital general manager at Freedom Furniture. This includes: […]
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Caraway Home reduces theft, WISMO calls with better communication
Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers. During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders. These are higher than usual benchmarks for […]
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Walmart’s booming ad business buoys profit
Walmart reported its ad business grew 27% year over year in 2024, reaching $4.4 billion. Walmart Inc.’s advertising business is helping grow the retailer’s operating income faster than its sales. The mass merchant reported its total sales grew 4% in 2024, while its operating income increased more than 8%. “The way we’ve designed […]
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