Topic

Experiential

  • B-to-C Events

    The Brief: Better Halfs and Laundromat Soirees

    This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees.

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  • B-to-B Events

    Crafted for the C-Suite

    More b-to-b event marketers are focusing on an additional audience to engage—one that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the brand itself. We’re talking experiences crafted for the c-suite, which allow senior executives to connect and dive into customer […]

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  • B-to-B Events

    May 2025: The Brief, Live! News and Trends Commentary

    A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and […]

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  • B-to-C Events

    ILGM Sparks up Community Connection on its Cannabis Home Grow Tour

    To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, […]

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  • B-to-C Events

    Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity

    Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, […]

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  • B-to-C Events

    Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour

    Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the […]

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  • B-to-C Events

    The Brief: Tanq Holidays and the Wienie 500

    This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.

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  • B-to-B Events

    B-to-B Dream Team 2025: Meet Adele Bencsik

    Adele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.

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  • B-to-B Events

    Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025

    The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025…   Branded Badge Printing …How […]

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  • B-to-B Events

    Field Report: 10 Booths We Loved at Licensing Expo 2025

    Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and retailers May 20-22 at the Mandalay Bay Convention Center in Las Vegas to shape the future of consumerism in the shifting global markets. Tariffs remain top of mind for this industry, with uncertainty surrounding the tariffs policy, major […]

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