Event Marketer Archives - Page 3 of 55

B-to-B Dream Team 2025: Meet Kelsey Schneider

For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her career and moving the needle for the business.

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B-to-C Events

The Brief: Soda-Powered Car Washes and Financial Speed Dates

This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car Wash, Chime’s speed-dating pop-up, ESPN’s E train takeover, an in-store Nike x Milk Makeup activation and AARP New York’s Social Security celebration.

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B-to-B Events

Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago

In the world of higher education, AI is typically applied to learning and development initiatives, but overlooked when it comes to the day-to-day operations that keep universities running. So CollegeVine, a company that uses a network of students, data and AI agents to alter how institutions recruit and retain pupils, aimed to flip the script […]

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Trade Shows

How Nokia Created a Midsummer Forest for its Booth at DTW Ignite

At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia Autonomous Networks invited attendees into “Midsummer Metsä,” a forest-inspired retreat where every detail, from the live pine trees to golden solstice light, spoke of the brand’s Finnish roots as well as its commitment to thoughtful innovation. The tagline for the […]

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Trade Shows

Partner Perspectives: How to Make a 10×10 Trade Show Booth Successful

It’s hard to wow with a roll-up and a tablecloth, yet small booths, the basic building blocks of a trade show floor, can have a huge impact and remain a key part of many trade show programs. Sometimes they’re the brand’s only asset. Sometimes they’re part of a scalable exhibit solution, deployed depending on the […]

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B-to-C Events

Experiential Trend of the Week: Times Square Takeovers

It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a […]

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B-to-C Events

So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza

A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a nondescript, oversized frozen dessert pint. A minimalist design on the exterior of the black box that included just “The Pint of No Return” messaging and So Delicious Dairy Free’s logo didn’t give a hint of the colorful, multisensory adventure that […]

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B-to-C Events

How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025

If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest. It’s a sentiment that Band-Aid put to the test during the first two weekends of the Milwaukee, WI-based music festival as this year’s official bandage sponsor. As a relative newcomer to the festival scene, the brand wanted to make a […]

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Trade Shows

Field Report: Six Exhibit Trends from SuperZoo 2025

Doggy stroller parking? VIP receptions for influencer pooches? You’re at SuperZoo 2025, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 13-15. The 75th anniversary show featured the largest participation in the event’s history as pet retailers navigate market pressures and seek new product solutions. The show […]

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B-to-C Events

10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV

Our monthly interview series continues as we sit down virtually with Shawn Silverman, global head of marketing at Pluto TV. The free streaming television brand brought to life its integrated “Summer of Cinema” campaign with a giant popcorn bucket-inspired activation, which was also housed in Paramount+’s The Lodge experience on-site at San Diego Comic-Con. In this […]

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