Experiential
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B-to-B Events
B-to-B Dream Team 2025: Meet Michelle Martin
Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.
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B-to-B Events
Q&A: Best Practices for Creating Food Allergy-inclusive Events
Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safety—but most importantly, food allergy inclusivity—is in the spotlight. It’s a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research […]
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B-to-C Events
Three Things We Loved About American Eagle’s Denim Deli in Nashville
The food and fashion worlds continue to collide, and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brand’s signature denim collection while feeding consumers a complimentary signature sandwich from Music City’s iconic Mitchell’s Deli. Designed for an extended […]
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B-to-B Events
The Brief: FBI Raids and a 29Rooms Revival
This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.
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Agency Life
What’s Trending in Agency Office Layouts and Workflows
The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. In Event Marketer’s 2025 Agency Business Outlook, 54 percent of agency leaders said employees were required to […]
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Agency Life
Q1: Event industry People News, Moves and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires August Jackson has announced a key leadership transition. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a […]
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Agency Life
Three Corporate Business Travel Trends That Could Impact Events in 2025
As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting “increased investment” in sustainable travel practices, according to the […]
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B-to-B Events
Turnkey Sustainability
As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs […]
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Agency Life
Agency HR Update: Connection, Belonging, and the ‘New’ Onboarding
Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moment’s notice. These skills aren’t necessarily ones you can glean from a textbook. They come from within, or develop through experience. It’s one of many reasons why talent management in the world of experiential […]
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Agency Life
Eight Tips for Agency Execs on Securing a Work-Life Balance this Summer
That ever-elusive work-life balance concept… is it even possible in the event biz? As event profs begin planning their summer vacations and getaways, we’re examining how agency leaders manage their free time, create boundaries and keep their teams firing on all cylinders. To find out where the community stands on the topic, we spoke with […]
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