Zappos Understands Differentiation
This weekend I saw the new Zappos.com TV ad and was intrigued. Here it is:
I liked the ad simply because it’s different and gets noticed. I do, however, feel that they could have made an offer and helped more effectively drive traffic to the site. As it stands, it’s simply an exercise in branding.
That being said, the ad did catch my attention and helped position the dotcom beyond just shoes, which it is known for. They can count me among their customers.
The ad was, for lack of a better term, engaging and seemed real despite the re-enactment of an actual call being played out by puppets. It reminded me of a better version of what pets.com used to do.
Your opinion?
