Would you like some Creme Brulee with your Chevrolet?

Apparently someone has found an internal memo from Chevrolet’s VP of Sales and Service Alan Batey and VP of Marketing Jim Campbell that told employees to stop using the word “Chevy” when referring to Chevrolet automobiles.

GM, Umm General Motors, today, released a clarification that states the brand will, in fact, allow these folks to keep the word “Chevy” in their vernacular.

The memo was solely intended to aid the brand in its “move toward a consistent brand name for advertising and marketing purposes” as it delves into more global markets.

Here is the press release with all the details:

“Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover Chevy.”

Apparently they were thinking back to the 1970’s and the success of the “Baseball, Hot Dogs, Apple Pie and Chevrolet” campaign.