Whoops! Dominos Delivers 11,000 Free Pizzas
If you’re going to think about a promotion, don’t think out loud like Domino’s did. Sounds like someone in its marketing department either lost a job as a result of this blunder, or was demoted all the way down to pizza delivery boy.
Someone typed in the word “bailout” as a coupon code and got a free pizza. So the coupon code hit the Internet and spread so far that Domino’s had to give away 11,000 free pies. Here’s a link.