What’s the Best Practice for Video on eCommerce Sites?
Last week, Dr. Melody King of Treepodia penned an article for Multichannel Merchant about using video to combat Google Panda. In her piece, she hits it’s best to post videos direct to your eCommerce site, so you can take advantage of the SEO.
In late spring, Stephan Spencer wrote a feature on how to optimize your videos for YouTube. Generally, it’s the same premise, but it’s more about getting your videos seen in YouTube’s search engine (which is the second-largest search engine to YouTube’s parent, Google).
Is one way better than the other? Or does posting your video direct to your site give you the same benefit as posting to YouTube? What’s your take?
