Wake-up Call: Mobile to Make Up 28% of Holiday Spending
Well, don’t say Multichannel Merchant didn’t warn you… according to a survey by IDC Retail Insights, mobile shopping “warriors” (hyper-connected individuals) and mobile shopping “warrior wannabies” (moderately connected individuals) will account for 28% or $127 billion of the $447 billion the National Retail Federation predicts U.S. consumers will spend this holiday season.
This study comes off the heels of The E-tailing Group’s First Annual Mobile Commerce Mystery Shopping Study, which shows that merchants are doing some things right with mobile
