Vineyard Vines Grows Lifestyle Brand
So, do you “reek” your brand?
That’s the goal of Vineyard Vines, a purveyor of Martha’s Vineyard-styled clothing and goods.
The company’s founders, brothers Ian and Shep Murray, spoke at the New England Mail Order Association’s annual conference here in Boston today about their philosophy of building a “lifestyle” brand.
The Murray brothers started the company in 1998 by selling ties featuring icons symbolizing the “finer things in life,” like palm trees, sea life, planes and the like. At the time, the casual workplace was all the rage
