Using DM Metrics, Romney’s No Shoe-In As GOP Candidate
In politics, money is often the defining factor of a candidate’s viability. The $18.4 million raised by Mitt Romney dwarfs figures reported by all other Republican candidates
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Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers
Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
3 Ways to Create Personalized Customer Experiences on a Budget
5 Principles Every Modern Marketer Should Prioritize Right Now
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Brands on Fire: United Soccer League CMO on Community-First Storytelling
Pinterest Consumer Marketing VP on Coachella Debut
How to Avoid Google Penalizing AI-Generated Marketing Content
How Small Businesses Can Spur Growth Through TikTok
Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh
The Rise of Social Search: Strategies for Increasing Engagement
OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex
Cracking the Code on B2B Buying Groups: 3 Insights for Marketers
Universal Analytics Back-up: Transitioning to G4 Data Measurement
Creating Unity Between Brands and Agencies Through Feedback loops and Radical Candor
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
