Understanding the Consumer Journey Article Series

Hello BFMB Readers,

I’m excited to announce that I’m preparing to go on a writing binge.:0 I’m going to be focusing on experiential methodology and its utilization at key times during the consumer journey.

We are starting to hear a lot about shopper marketing, and it it very important. However, it’s more imporant to understand the consuner journey from the time they wake up until the time they go to bed – what makes them tick – what they need in their lives to make it better, and how we create relevant brand experiences and relevant moments that bring a brand to life with a 100% yessable proposition. When i say this i mean that a brand should put forth an irresistable value proposition accompanied by a powerful experience so that the consumer never says no.

I hope you join me on my quest inside the consumers’ brains to understand their behavior. We’ll discuss why and how to create programs for mobile phone service and hardware providers, CPG clients and just about every other kind of vertical out there.

It’s important to understand that, as humans, we have only one notion of what a relationship is. We msut gain further insight into that so that we strongly encourage the consumers to have a relationship with our brands – get them to carry our mobile phones, get them to eat our cereal etc.

I am excited to write the series and I will be getting some great insight from people fromt he brand side of the world to allow the agency members of the community that one key insight to help them create the buletproof program and win the business!