->

Time's "Person" Pick Dilutes The Brand

Time’s “Person” Pick Dilutes The Brand

Posted on December 20, 2011 by Richard H. Levey

Time magazine has several elements that reinforce its brand. Its distinctive red cover border, the central positioning and font of its logo and its reliance on single, full-page cover images all evoke the Time magazine feel.

Since 1927, Time has linked another element to its brand

Related Posts

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

June 30, 2024 by Anthony Vargas

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

June 30, 2024 by Kaylee Hultgren

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging

June 30, 2024 by Karsten Burgstahler

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

June 29, 2024 by Georgia Harris

Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

June 23, 2024 by Monica Bellflower - Brand Reputation

Email Campaigns: Trends and Solutions in Automated Healthcare Marketing

June 23, 2024 by Erik Michal - Email Marketing

Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions

June 23, 2024 by Kaylee Hultgren - Cannes Lions

Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

June 16, 2024 by Kaylee Hultgren - CMO Insights

3 Ways to Create Personalized Customer Experiences on a Budget

June 16, 2024 by Boobesh Ramadurai - AI in Marketing

5 Principles Every Modern Marketer Should Prioritize Right Now

June 16, 2024 by Bryan Law - CMO Insights

The Marketing Value of Hiring Creators Full-Time: 3 Considerations

June 16, 2024 by Scott Sutton - Creator-Led Marketing

Brands on Fire: United Soccer League CMO on Community-First Storytelling

June 9, 2024 by Kaylee Hultgren - Community Building

Pinterest Consumer Marketing VP on Coachella Debut

June 9, 2024 by Kait Shea - Coachella

How to Avoid Google Penalizing AI-Generated Marketing Content

June 9, 2024 by Sarah Evans - AI

How Small Businesses Can Spur Growth Through TikTok

June 9, 2024 by Logan Welbaum - Small Business Marketing

Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh

June 2, 2024 by Kaylee Hultgren - Brand Engagement

The Rise of Social Search: Strategies for Increasing Engagement

June 2, 2024 by Leslie Licano - social search

OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex

June 2, 2024 by Abdul Rastagar - B2B Lead Gen

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

May 28, 2024 by Matt Hummel - B2B

Universal Analytics Back-up: Transitioning to G4 Data Measurement

May 19, 2024 by Kaylee Hultgren - Data Measurement

Creating Unity Between Brands and Agencies Through Feedback loops and Radical Candor

May 19, 2024 by Miles Marmo - agencies

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

May 16, 2024 by Chief Marketer Staff - AI Search

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Enter by July 12

CALL FOR ENTRIES OPEN

Enter by July 26