The World Is Flat, Pluto Is a Planet ….
Everything in this word is fluid – as should be our attitudes and thought logic patterns to properly adjust with the times. It’s tough for me see people say that they would w/o question keep their clients out of the Superbowl. I actually don’t sit on either side of the fence, but I fluidly move to the side that makes sense for any particular brand. Each brand has different needs, and they are all at different places in their maturation process. Also, fiscal responsibility is first and foremost when it comes to devising a comprehensive IMC plan.
The world around us is just imagination. I think we all learned that lesson when everyone’s belief structures were shattered as everything they had been taught about money their whole life changed in the blink of an eye.
I would love to have a gentlemen’s debate with Grant on this subject – touche…. Your up first Boss
Erik
