The Success of the Snuggie
I was at a Christmas gift exchange party with friends and the most sought-after, most fought over and biggest gift of the collection was, you guessed it, a Snuggie. It was more popular than the odor-eliminating, fan-powered toilet seat I brought to gift to a lucky friend, but that’s a whole different story.
From its roots in direct response marketing — infomercials — to today, it seems that one in every 12 US households own one. The company now has 15 variations and sales don’t seem to be slowing. Over 25,000,000 have been sold!
Here’s an article from the NY Times on this cultural, must-have success.
So do you own a Snuggie? Are you getting one from Santa? Or, are you in the spirit of the season and giving as gifts Snuggies? In any case, it will make for a warmer holiday season.
