Ten Years Later: Reflections on How Sept. 11 Changed the Experiential Marketing Industry
(Editor’s Note: This article was penned by Bryan Duffy, executive vice president of sales and marketing at MKTG Inc., an experiential shop and posted by Patty Odell.)
Everyone has their Sept. 11 story about where they were, whom they were with, what they were doing and how it changed their outlook on life; how it altered their sense of security or patriotism. For me, it was a day I will never forget because I was in Manhattan, working for an experiential agency and the series of events that unfolded that day were in real time. From making it off the island, to struggling to get in touch with my wife, to witnessing the second tower collapse in front of my eyes
